Конференция, 2016, Новата идея в образованието. Том 1

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ACTUAL DISCUSSION AROUND DEATH PENALTY IN JAPAN
(Бургаски Свободен Университет, 2016) Ishizuka, Shinichi
CHALLENGES AND CHANGES IN THE DEVELOPMENT OF INTERNATIONAL TOURISM DESTINATIONS WITH FOCUS ON REBUILDING STRUCTURES AFTER ECONOMICAL, POLITICAL AND NATURAL CRISIS
(Бургаски Свободен Университет, 2016) Staneva, Krassimira
The crisis’s impact on international tourism destinations architectonics was described. Some new problems after crisis were evaluated- reduction of tourism activity, cancellations of services and lack of security for tourists. A Special „Restart, Relocate and Rebuild” concept was created. Some stimulus for ignoring the negative foot print of crises on touristic destinations can be regarded as solutions.
CO-TEACHING – AN EFFECTIVE APPROACH IN ERASMUS+ TEACHING MOBILITIES
(Бургаски Свободен Университет, 2016) Popova, Diana; Filipov, Milen
The paper addresses co-teaching as an effective approach of teaching in Erasmus+ teaching Mobilities. It outlines the background of this approach and its advantages and challenges in the context of Erasmus+ Teaching Mobilities.
EMPLOYEE WROK CULTURE AND ITS IMPACT ON ORGANIZATIONAL PERFORMANCE: A STUDY OF EMPLOYEE PARTICIPATION CULTURE IN PUBLIC ENTERPRISES NEPAL
(Бургаски Свободен Университет, 2016) Dhakal, Daya
Nepal government holds major share of Public enterprises in Nepal. Since the public enterprises are directly relates to the interest of public it has important contributory role to the nation therefore smooth operation of these public enterprises is most. However looking to current performance of PEs, majority of public enterprises Nepal face loss. This is because it become financial burden for the country. Several numbers of literature has explained employee participative culture is one that affects organizational performance. Therefore this study is try to explores existing situation of employee work culture and its impact to the performance of public enterprises. Since most of PEs are loss this study is highly relevant. Study includes both successful and unsuccessful public enterprises Nepal. The advantage of this research is broadly defined sets of two variables employee involvement and employee team work and focus interrelationship with PEs performance. The result revealed most of unsuccessful PEs have poor employee involvement and team work culture. The result shows there is strong relationship between employee participative work culture and public enterprises performance in Nepal. The result state both employee involvement and team work culture is important factor of enterprises performance but relatively employee involvement is most influencing factor.
ORANGE ECONOMY „Infinity Opportunities in the inclusive development of Santander” 2015-2016
(Бургаски Свободен Университет, 2016) Valdivieso, Oscar
The creative economy, known as the Orange economy, represents an enormous wealth based on talent, intellectual property, connectivity and of course, the cultural heritage of our region. Orange economy, according to the IDB, is defined by the area in which combines three essential elements: first, the raw material comes from creativity, the arts and culture; second, has a close relationship with intellectual property rights, and third, is a direct function of a chain of creative value. This ability to view oriented productivity in reference to human, social and cultural aspect economy becomes analysis an infinite opportunity in the economic development of Santander.
PRICE ACTION АНАЛИЗ НА БИТКОЙН СПРЯМО ЩАТСКИЯ ДОЛАР
(Бургаски Свободен Университет, 2016) Йорданов, Георги; Алиев, Алихюсеин
Глобалната финансова и икономическа криза създава перфектната възможност за развитието на нова алтернатива и революционен разплащателен инструмент – Биткойн. В разработеният доклад ние изследваме бъдещото развитие на валутата Биткой, базирайки го на стратегия, изхождаща от техническия анализ.
SIBERIA, LAND OF POLISH MARTYRDOM – (RE)VISIONS OF THE MYTH. LITERATURE, HISTORY, GEOPOETICS, POLITICS, CULTURAL ANTHROPOLOGY
(Бургаски Свободен Университет, 2016) Lemann, Natalia
In Polish historical and cultural consciousness, Siberia is the land of Polish martyrdom. From deportations after downfall of November and January Uprisings (XIXth Century) toGUŁag`s hell, it has been the land of suffering and despair for Poles. The aim of the paper is analysing changes in depictions of Siberia in literature, journalism, historiography, memoirs, movies, and public discourse. By using terms derived from varied human sciences, such as philology, anthropology of cultures, cultural studies, including postcolonial studies and imagology, I try to answer why a martyrological, Romantic myth of Siberia is still vivid in Polish public discourse, whereas contemporary literature and reportage are trying to undermine it. The depiction and imagology of Siberia in Polish literature, movies, journalism, and public discourse could be understood as an example of “cultural wars” (L. Koczanowicz) and a postcolonial example of thinking about “Others”, especially Eastern, based on orientalism (E. Said) I will be analysing among others: literature- Anhelli, by J. Słowacki; Dwanaście lat w kraju Jakutów [Twelve years in the Jakut`s country] by W. Sieroszewski, Lód [An Ice] by J. Dukaj, Jakuck. Słownik miejsca [Jakuck. Lexicon of the Location] by M. Książek, Przez dziki Wschód [Through Wild East] ; Długi marsz do wolności [The Long March to Freedom]; Droga umarłych [The Road of the Dead] by Tomasz Grzywaczewski; movies - Long Walk Expedition Plus; The Way Back (Dir. P. Weir); Syberiada (reż. A. Konczałowski); Syberiada polska (dir. J. Zaorski).
SOCIAL VALUE
(Бургаски Свободен Университет, 2016) Fernando, Garces
One of the main goals on this document is for obtain a wise knowledge about the diverse impacts and support the decisions in the social politics; especially in the evaluation and assignation of resources to social invest in programs or units where counting with concepts and tools that let the measurement of social values, and their different dimensions. Planning a program is an essential part to count with the effects from it to the general population. The depth and width of the evaluation on the Social Value and the activities toward the adaptation of the program to social criteria depend on the predicable charge, sensitive of offered services, the complex on the program, the available information as well the evaluation during the course. It is really important to keep a close attention to the programs especially those that create a big social impact. In order to define the framework and possible central aspects of the evaluation of social value will require sorting and examining the social effects of the program planned by their impact, scope and importance, using information commonly available and material relevant work. Based on this information, the corresponding terms of reference for the evaluation of social value will be made. This document is primarily aimed at technicians and specialists of social activity in the institutions that need to evaluate social programs.
THE PARADIGM SHIFT IN THE GLOBAL RISK SOCIETY: FROM CRIMINAL LAW TO GLOBAL SECURITY LAW – AN ANALYSIS OF THE CHANGING LIMITS OF CRIME CONTROL
(Бургаски Свободен Университет, 2016) Sieber, Ulrich
АЛЕКСАНДЪР БОЖИНОВ. МЕЖДУ ЛИТЕРАТУРАТА И ЖУРНАЛИСТИКАТА
(Бургаски Свободен Университет, 2016) Начева, Гергана
The proposed text reveals little known aspects of personality and creative work of Bulgarian cartoon’s father Alexander Bozhinov. It is outlined the figure of the intellectual in public space and media climate at the beginning of 20th century with its artistic syncretism, which is a feature of all modern periodicals of that time.
БАЗЕЛ III: ОПИТ ЗА ТРАНСФОРМАЦИЯ НА СВЕТОВНИЯ ГЕОПОЛИТИЧЕСКИ РЕД
(Бургаски Свободен Университет, 2016) Маринов, Георги
The World situation in the past 100 yars and the geopolitical order in the beginning of the 21st century are subject of review.
ВИЗУАЛНАТА КУЛТУРА В СЪВРЕМЕННАТА ХУМАНИТАРИСТИКА И В ХУМАНИТАРНОТО ОБРАЗОВАНИЕ
(Бургаски Свободен Университет, 2016) Лукова, Калина
Изследователската парадигма се насочва към следните проблеми: визуалният обрат в хуманитаристиката и постмодерните му проекции; корелацията образ-текст в хуманитарното поле; визуална комуникация и визуални медии; виртуалната академична комуникация и практики на визуална репрезентация; визуалните образователни послания и нагласите на аудиторията; разказване и показване.
ВОЗМОЖНОСТИ КУЛЬТУРООРИЕНТИРОВАННОГО ПОДХОДА В ОБУЧЕНИИ РУССКОМУ ЯЗЫКУ (ИЗ ОПЫТА РАБОТЫ)
(Бургаски Свободен Университет, 2016) Тиманова, Ольга
The basic principle in teaching a foreign language today is no accident is treated as a principle parallel study of language and culture, and therefore it is advisable to comprehension of experience working in the said channel. This article describes some of the results of teaching Russian at a given angle of view.
ВРЪЗКИТЕ С ОБЩЕСТВЕНОСТТА В ИНСТРУМЕНТАРИУМА НА ИНТЕГРИРАНИТЕ МАРКЕТИНГОВИ КОМУНИКАЦИИ ЗА ИЗГРАЖДАНЕ НА БРАНД
(Бургаски Свободен Университет, 2016) Василева, Стелиана
В най-общ смисъл връзките с обществеността са неотменима част от управлението на която и да било компания във всяка дейност, по всяко време и на всяко място. Важна причина за бързото развитие на PR е, че той е мощен елемент на интегрираните маркетингови комуникации, благодарение на своята ориентация към общественото мнение, взаимоотношенията и благоприятното отношение към компаниите, както и поради своята ефективност от гледна точка на съотношението разходи-резултат. Целта на разработката е да се разгледат и анализират връзките с обществеността като ч
ВЪВЕЖДАНЕ НА СТАНДАРТИЗИРАНИ ДЕЙНОСТИ В ПРОЦЕСИТЕ НА ОБСЛУЖВАНЕ – ПОЛЗИ И ПРОБЛЕМИ
(Бургаски Свободен Университет, 2016) Йоргова, Юлия
In this paper it is analyzed the opportunities for implementing the principle of standard work in the various types of service processes performed in the service organizations and offices. As a result some general conclusions regarding the benefits and problems of the application of this concept have been formulated.
ВЪЗМОЖНОСТИ ЗА СЪТРУДНИЧЕСТВО С БИЗНЕСА И ПРОФЕСИОНАЛНИТЕ ОРГАНИЗАЦИИ ПРИ ОБУЧЕНИЕТО ПО СЧЕТОВОДСТВО ВЪВ ВИСШИТЕ УЧЕБНИ ЗАВЕДЕНИЯ В БЪЛГАРИЯ
(Бургаски Свободен Университет, 2016) Станчева-Тодорова, Елеонора; Стоянова, Илияна
The aim of this article is to analyse possibilities for joint activities and initiatives between Bulgarian universities, business representatives and national and international professional organisations, taking into consideration our national characteristics as well as the experience and achievements of countries with well-developed accounting education. Different opportunities for cooperation are studied based on best international practices. Some potential problems are explored in the context of our peculiarities and traditions.
ГОВОРНИЯТ ГЛАС КАТО ИНСТРУМЕНТ ЗА ВЗАИМНОТО РАЗБИРАНЕ МЕЖДУ ХОРАТА
(Бургаски Свободен Университет, 2016) Иванова, Евгения
This article outlines particular means to improve voice capabilities in order to attain success in one’s career and/or personal life through public relations. Special emphasis is placed upon breathing as a basis for voice production and resonators’ role in the production of speech. Elementary exercises to improve basic voice qualities complete this paper.
ЕДНА ДИПЛОМА, ЕДИН БРАНД
(Бургаски Свободен Университет, 2016) Карадимов, Исидор
Живеем в време на реформи и структурни промени в сферата на висшето образование. Академичните общности са изправени пред редица изпитания. Всеки трети кандидат-студент иска да учи зад граница. България е на предпоследно място по дял на публичните разходи за образование в ЕС. Дипломата е част от бранда на ВУЗ-а. Имиджът и обществените нагласи за конкретен университет рефлектират не само върху избора на студента, но и върху решението на работодателя, кого да наеме и на каква позиция. Успешният бранд на ВУЗ трябва да осигури: удовлетвореност, стойност и идентичност за услигата наречена българско висше образование!
ИЗМЕРВАНЕ НА НАГЛАСИТЕ В МАРКЕТИНГОВИТЕ ПРОУЧВАНИЯ
(Бургаски Свободен Университет, 2016) Луизов, Атанас
This article highlights conceptual issues and some empirical findings on the topic of attitudes and their measurement in marketing research. The author suggests that implicit nature of attitudes and context of consumer decision making shows significant promise of employing the implicit measure of attitudes as a methodological tool.
ИНВЕСТИЦИИТЕ В ЧОВЕШКИ КАПИТАЛ В СФЕРАТА НА ОБРАЗОВАНИЕТО КАТО ОСНОВА ЗА ИКОНОМИЧЕСКОТО РАЗВИТИЕ НА НАЦИЯТА
(Бургаски Свободен Университет, 2016) Вълчев, Кристиян
Съвременните социално-икономически условия са съпътствани и с промени в инвестициите в образование. Трансформира се цялостната роля на човешкия капитал (респективно и на образованието) в съвременната икономика. Конкурентните предимства на нацията, икономиката, организацията и отделната личност в икономиката на знанието и информационното общество се състоят в знанията, уменията и нагласите на хората, с които разполага. Мястото на образованието в приоритетите на страната, инвестициите, които се отделят за образование и резултатите, които се постигат в системата на образованието днес, предопределят състоянието на икономиката утре. В България, анализирайки данните, предоставени от националната статистика и от представителното проучване на PISA, тези резултати могат да се приемат като обезпокоителни, а прогнозите за бъдещата икономическа конкурентоспособност на страната и нейния човешки капитал като неустойчиви.