Годишник, 2010, Том XXIII
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Item Gender stereotypes in advertising(Бургаски свободен университет, 2010) Попова, ДиянаThe paper examines some gender stereotypes in advertising which reflect the traditional views of the two genders. Addressed are certain common gender stereotypes across the world. The main thrust of the paper is the power of (gender) advertising.Item Generalized net model of an intuitionistic fuzzy expert system with frame-type data bases and different forms of hypotheses estimations(Бургаски свободен университет, 2010) Атанасов, Красимир; Орозова, ДаниелаSeries of Generalized Net (GN) models were constructed to describe the way of functioning and the results of the work of different types of Expert Systems (ESs) from production or frame-type data bases. The present GN-model represents the functioning and the results of the work of an ES with frame-type data base with intuitionistic fuzzy evaluations of the frames and of the truth-values of the hypotheses.Item Standart linux os with real-time support(Бургаски свободен университет, 2010) Германов, ВладимирThe goal of this paper is to present and compare two different Linux extensions for making Real-time Linux solutions. The idea is to use and adapt general purpose operating systems to provide a real-time environment which is comparable to specialized RTOS. In this paper Xenomai and RTAI are present.Item Брандът(2010) Филипов, МиленThis paper researches the term brand and the connection between company’s brand and customers’ emotional appeals. It also explores the nature of emotional branding, tactics for creating strong brands.Item Вестник „Маска” (1928) – войната с булевардната преса(Бургаски свободен университет, 2010) Начева, ГерганаThe article comments upon an edition published with high artistic taste apply to the comic, satirical, parodic. The text indicates the connection between literature and journalism in the building of the masquerade, parodic, as a constant transformation and improvisation, sign of intensified theatricality.Item Вестникът като машина за преживявания(Бургаски свободен университет, 2010) Георгиев, ТодорAn anti-intellectual wave invaded the Bulgarian mass media. The newspapers are becoming machines for strong, unusual and positive experience. The strategies for intensification and diversification of the experiences of the readers are in conflict with requirements for accuracy of the journalistic representations. The analysis of the Journal of Plovdiv Maritza, which is the leader of the regional press in Bulgaria, shows increased expression of the reference and gives signal for common trends in the evolution of the medias in our country – the negativism of the selection and the framing, a dramatization of events, sensationalism of the presentation.Item Вълнови форми, вълни и математическо моделиране на процеса на формиране на радарни сигнали(Бургаски свободен университет, 2010) Лазаров, АндонIn the present work theoretical description of waveforms, waves and mathematical model of radar signal formation is addressed. Based on the complex exponential function continuous and finite waveforms, waves and radar signals are analytically described and graphically illustrated. Radar imagining geometry is presented and analytical described.Item Гурмекултурата и връзките с обществеността в туризма(Бургаски свободен университет, 2010) Лазарова, МарианаGourmet culture is the culture of the consumption of wine, any other drinks and food. This culture is not related directly to sightseeing. However it is part of the national traditions, values and customs, i.e. it gives better understanding of national identity and is one of the most painless and pleasant ways to overcome communication barriers notwithstanding the location on the geographic map of the world.Item Динамика на Аз-концепцията на момичета в подрастваща възраст(Бургаски свободен университет, 2010) БАкърджиева, ЙонкаThe report reviews the results from the analysis of the Self-concept of 9- and 10- year-old girls and 13- and 14-year-old girls. The research was performed in 2008/2009, using the “Who am I” methods, with the participation of 100 girls. A content analysis of the received 1723 answers has been conducted. The analysis reveals the content of children’s ideas of themselves and the differences in self-descriptions and identifications at that age.Item Един пример за поддържащ метод на калкулиране(Бургаски свободен университет, 2010) Колев, НиколайThe manuscript presents some interpretation of “back flush” support to Just In Time implementationItem Журналистът Симеон Радев – законодател на жанра и стила в началото на ХХ век(Бургаски свободен университет, 2010) Лукова, КалинаThe article reviews the innovatory journalist creative work of Simeon Radev in newspapers “Night Post” (Vecherna Poshta), “Will” (Volya), magazine “Artist” (Hudozhnik) as regards to genre (article, correspondence, interview, critique) and style. It reveals his significance in the modernization and euroization of Bulgarian journalism since the beginning of the 20th century.Item За някои проблеми при селекцията на проектни мениджъри(Бургаски свободен университет, 2010) Славянска, ВяраThe paper examines an especially important and live question for the successful realization of projects, namely - the selection of a project manager. There are presented basic sights about the essence of project management, as a totality of activities, and the totality of competencies, necessary for its effective practice. There are outlined the problems, resulting from the combination of these two totalities, as the accent is put upon the difficulties, pursuing the application of competency standards as criteria for managers’ selection.Item Използване потенциала на приобщаващото образование за промяна на политиките, практиките и културата в социалните институции за деца лишени от родителски грижи(Бургаски свободен университет, 2010) Алексиева, МарияThe publication focuses on awareness of inclusion as an opportunity to reorganize the policies, practices and culture in the Bulgarian educational space so that it can address the diverse educational needs of children deprived of parental care that are raised in homes means the provision of affordable architectural environment, qualified staff, individual training plans tailored to the potential of every child, well-equipped specialist rooms, core staff, teachers, psychologists, speech therapists, social workers and others.Item Икономически теории за населението(Бургаски свободен университет, 2010) Съботинова, ДиянаEconomic theories of the relationship between population and economic prosperity vary across the full spectrum of possible opinions. Since the productivity of world output is directly related to the population it is essential that proper balance is maintained between human population numbers and the natural world. There should be also a balance between the benefits to a society of a desired demographic outcome and the costs to the society of achieving it. A too rapidly growing or declining population would obviously involve many severe problems, so measures ought to be taken to prevent it.Item Иновативен подход към обучението във виртуалния свят в контекста на проект AVATAR(Бургаски свободен университет, 2010) Монова-Желева, Мария; Желев, ЯниславIn this paper are described approaches and methods used in the framework of the international project AVATAR[1]. The project’s primary aim is to enhance the quality of teaching and education in high schools through an innovative virtual world learning environment. The unique qualities of Virtual learning (v-learning) impart opportunities for collaborative learning and co-creation that can help teachers and students take a step closer towards the modernization and future of education. AVATAR provides an opportunity for both teachers and students to benefit from ICT skill development, social learning opportunities and a resource to help revive the traditional classroom environment, adding value to the learning process. V-learning promotes learning-by-doing that stimulates different learning styles and increases the level of student engagement in different subject matters through technology, integrating textbook, discussion groups and labs.Item Какво казват и какво не заглавията във вестниците - някои наблюдения върху „24 часа”, „168 часа, „Труд” и „Дума” (2007 – 2009 г.)(Бургаски свободен университет, 2010) Христозова, ГаляThe article analyses headlines from four newspapers from the period between 2007 and 2009. Suggested is a paradigm of the headlines in view of the information, i.e. in view of the communication-pragmatic and stylistic-semantic aspect. The paper is an outcome of work on the project “Ethnopsycholinguistc and Sociolinguistic Aspects of Media Language of the Bulgarian Press in the Years of its EU Membership”, financed by the Research Fund of the Ministry of Education, Youth and Science.Item Към въпроса за технологичните подходи в социалната работа с деца(Бургаски свободен университет, 2010) Дерижан, ИцкаThe explanations and interpretations as stated below are an attempt to make clear the attitudes, as they are the result of a complex interpretation of social work with children. Further, this attempt will directly link to a main methodological approach, which affects the understanding of social work. What we can expect is how this method would influence these attitudes in social work with children.Item Липсващите стойности при наблюдението на работната сила – 2007 г. в България(Бургаски свободен университет, 2010) Лазаров, ДеянThe paper discusses the principles of missing values (MV) patterns and mechanisms. Using Labour Force Survey conducted in Bulgaria 2007 by National Statistical Institute are evaluated the MV mechanisms among employed by permanence of job and is shown that mechanism is not MCAR. In efforts to sift the MAR and MNAR mechanisms K-means cluster procedure is used and two different groups of individuals ware found. In this two groups are implemented imputation by EM algorithm that performs very well in this situation.Item Надхвърляне на очакванията на клиента при услуга: възможност или необходимост за постигане на лоялност(Бургаски свободен университет, 2010) Анастасова, ЛинаТhe study is examining the necessity of exploring and understanding customer expectations and the need of service design in order not only to fulfil but to exceed customer expectations. The first part of the study explores the essence and characteristics of the services and the concept of service quality of A. Parasuraman and V. Zeithaml which is one of the best service quality models. The second part of the study defines the etapes of service design and analyses different cases for successful service design containing positive experience and emotions which leads to customer retention and loyalty. The conclusions and suggestions for successful service experience strategies are drawn on the content analysis of qualitative data from consumer forums, hotels’ and services’ web sites and personal observations and service experience of the author with the investigated brands.Item Необходимост и организация на екологично обучение на водачите на МПС(Бургаски свободен университет, 2010) Драгнева, НиколинаEcological driving is a way of operation, which reduces the fuel consumption greenhouse gases emissions and the accidents. Ecological driving in the style suitable for the contemporary engine technologies: intelligent, smooth and safe driving, techniques that lead to saving fuel by 5-10% average. Eco-driving is turning into priority for most of the European countries, as well as for the European Commission, when the energy efficiency, climate protection issues, as well as the road safety programme are placed to the fore.