Годишник, 2021, Том XLIV
Permanent URI for this collectionhttp://research.bfu.bg:4000/handle/123456789/626
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Item DIGITAL LEADERSHIP AND CORPORATE CULTURE: WHAT CHALLENGES DO MANAGER ENCOUNTER AND HOW DIGITALITY INFLUENCES LEADERSHIP BEHAVIOUR(Бургаски свободен университет, 2021) Schröder, Diana-MarieThis article presents a study that examines the link between digital leadership and corporate culture. Leading teams remotely pose new challenges for managers. For example, the lack of physical collaboration with employees can be a big impediment. The focus of this research paper is precisely on these challenges. It underlines and proves the relevance of digital leadership from the perspective of remote leadership. The extent to which leadership has changed against the background of digitality and the digital maturity of companies is examined. Digital maturity is clearly identifiable and measurable in a company and can be influenced by the leadership style of leaders and managers of different hierarchical levels within an organization. Using a practical example challenges that leaders and companies face will be verified within this empirical environment. At the same time, a methodology in the form of a workshop-format is introduced. It enables leaders and managers of different hierarchical levels to succeed in working digitally. At the same time an uniform understanding of values will be needed in order to shape a value based corporate culture.Item DIGITAL VALUE CHAINS – A RESEARCH AGENDA(Бургаски свободен университет, 2021) Rueckold, ChristianValue chains have ever been subject to technological change. In recent years, digital technologies have enabled the rise of digital platforms that shaped how value chain players interact with each other whereby platform value chains reveal a specific architecture of a powerful platform core and a surrounding ecosystem of different players that participate in different ways in the value creation process. Most recently, new digital technologies such as Internet of Things and Distributed Ledgers like Blockchain are on the rise. These technologies can enable an interaction of different value chain players without the necessity of an intermediate, e.g., a platform core, which is subject to future research. This paper proposes a research agenda for this topic around three major areas: (1) the creation and maintenance of trust among value chain participants, (2) the way how coordination will happen between different value chain players and (3) which business models might evolve or disappear and how value creation and capture will look like once these digital technologies are utilized in value chains.Item DIGITALISATION IN THE BANKING SECTOR – THE NEED FOR NEW CUSTOMER-CENTRIC BUSINESS MODELS(Бургаски свободен университет, 2021) Bathija, AlwinThis publication is part of a broader examination with regards to digitalisation in the banking sector and the necessity of customer centric business models. The study also considers the importance of perpetual alignment between business models and customer needs to avoid market share losses. This research paper examines at the extent to which digitisation in the banking sector is needed and why customer centricity plays an important role. In terms of methodology, a divergence analysis between banks’ current business models and customer needs will be described which underpins the research question. This article presents recommendations for banks in terms of how to dynamize business models and optimization of channels. However, digitalisation in the banking sector is not only an ongoing trend, but also poses a significant challenge to most institutions. This article picks up on this and presents key challenges as well as opportunities for financial institutions to deal with it.Item MANAGEMENT CHALLENGES FOR AUTOMOTIVE INDUSTRIES IN DIGITAL AGE BASED ON THE PERSISTENT COVID-19 PANDEMIC(Бургаски свободен университет, 2021) Jasraui, RoniAbstract: Technological progress is advancing further and faster. This coupled with globalization has simplified our life many times over. Worldwide production and supply chains ensure a faster and more cost-effective process for many companies. Over the last few decades, these processes have been further refined to achieve the best possible results. This also includes the German automotive industry. Which has continued to expand and become the largest industry in Germany. However, a pandemic that occurred in 2019 was enough to shut down production. The mutated coronavirus has been keeping mankind in special situation for more than 2 years and will probably be with us for several years to come. The economic damage is enormous, so that in stable countries the state had to help keep them alive. As the leading industry with most employers in Germany, the automotive industry got weakened over the past two years in several sectors. This deals with the damage that has occurred, the long-term consequences that are still to come, and possible solutions to be able to fight upcoming pandemics more efficiently with the help of digitization. The focus here is on the German automotive industry.Item MАРКЕТИНГ НА ВЗАИМОВРЪЗКИТЕ ВЪВ ФИРМА ЗА БИТОВИ УСЛУГИ - АНАЛИЗ НА ПРИЛАГАНЕТО МУ И ВЪЗМОЖНОСТИ ЗА ПОДОБРЯВАНЕ НА МОДЕЛА(Бургаски Свободен Университет, 2021) Петрова, Велина; Анастасова, ЛинаMarketing nowadays is a way of doing business and not only a management function. Relationship marketing is a relatively new marketing paradigm but more and more companies are implementing this approach. The paper presents an analysis of relationship marketing implementation in an innovative e-platform based company “Domestina” oriented to long-term relationships building with clients, its partners- the cleaning companies and its providers by achieving good margins for all stakeholders and high customer satisfaction levels. In the analytical part of the paper the effects of relationship marketing are presenting including the Customer Life Time Values (CLTV) )of different clients of “Domestina” company. The paper has at its end a conclusion and suggestions for company future activities.Item THE RELEVANCY OF DIGITAL TOUCHPOINTS IN OMNICHANNEL MARKETING ON THE CHOICE OF RELEVANT SALES CHANNELS – BASED ON GERMAN FINANCIAL SERVICE PROVIDERS(Бургаски свободен университет, 2021) Joerchel, SebastianAll German financial service providers work with omnichannel marketing and try to support the classic, traditional sales channel with digital touchpoints. They are also trying to transform traditional direct sales into a hybrid model so that they can later handle sales directly online. The target is a fully digitized sales channel. The thing, which makes a digitalization difficult is that the Germans are very traditional regarding their investments. This leeds during the time to a very conservative finance industrie in Germany. There is a lot of ambiguity within the topic of digital touchpoints. Especially because there are a lot of interactions and touchpoints with the customer and a high complexity within the topic, and they are not yet explored.Item THE RESEARCH OF GLOBAL VALUE CHAINS - CONCEPTUAL, THEORETICAL AND PRACTICAL ASPECTS(Бургаски свободен университет, 2021) Димов, СаваThe high-priority topics to be taken into consideration are the integration processes in the creation of global value chains, in particular - the concept of global value chains, value creation activities, the construction of global chains, the driving forces of integration in global value chains, types of governance in global value chains and some examples of value-added trade. The object of analysis is the possibilities of Germany as a European leader in digital cooperation with the Russian Federation. For this purpose, a brief overview of the state of the Russian digital economy, possible digital areas of cooperation between Russia and Germany, the Russian-German initiative for digitalization of the economy and the German-Russian concept of “Factory of the Future” in the context of accelerated digitalization of the Russian economy.Item БЪЛГАРО-ИТАЛИАНСКИ ПОЛИТИЧЕСКИ ОТНОШЕНИЯ В ПЕРИОДА 1989 - 2017 ГОДИНА(Бургаски свободен университет, 2021) Барзов, ИвоThe article examines the Bulgarian-Italian political bilateral relations after 1989 and their development in the dynamic international environment at the end of the 20th and the beginning of the 21st century and in the changed political situation in Bulgaria. Taking into account the intensification of the bilateral relations between the two countries and their upward development over the last almost thirty years, it is concluded that the Bulgarian-Italian relations are developing in the interest of the two countries and the two nations and have the potential to develop further.Item ВЪЗМОЖНОСТИ ЗА ДЪЛГОСРОЧНА СПЕСТОВНОСТ ЗА ПЕНСИЯ В БЪЛГАРИЯ(Бургаски свободен университет, 2021) Стоянова, ГалинаИндивидуалните спестявания на хората са личен избор и отговорност на всеки човек. Житейските цели, които могат те да удовлетворят са разнообразни, взаимосвързани и често ограничени във времето. Една от тях е дългосрочната спестовност за пенсия и относителното запазване на стандарта на живот в „белокосите“ години на пенсионната възраст. Своевременното и гъвкаво – адаптивно планиране на личните финанси в дългосрочен аспект, с цел натрупване на средства за пенсия и познаването същностните предимства и недостатъци в използването на продуктовите възможности за това, оптимистично определя по-добър пенсионен сценарий пред всеки човек , когато настъпи момента пенсията да бъде основния източник на средства.Item ГЛОБАЛНИЯТ ПАКТ НА ООН ЗА БЕЖАНЦИТЕ ОТ 2018 Г. КОМЕНТАР НА ОСНОВНИ ПОЛОЖЕНИЯ И СПОРНИ ВЪПРОСИ(Бургаски свободен университет, 2021) Цанков, ВеселинВ тази статия се разглеждат политическите и правни аспекти на Глобалният пакт на ООН за бежанците от 2018 г., както и коментар на основни положения и спорни въпроси.Item ГЛОБАЛНИЯТ ПАКТ НА ООН ЗА БЕЗОПАСНА, ОРГАНИЗИРАНА И ЗАКОННА МИГРАЦИЯ ОТ 2018 Г. КОМЕНТАР НА ОСНОВНИ ПОЛОЖЕНИЯ И СПОРНИ ВЪПРОСИ(Бургаски свободен университет, 2021) Цанков, ВеселинВ тази статия се разглеждат политическите и правни аспекти на Глобалният пакт на ООН за безопасна, организирана и законна миграция от 2018 г., както и коментар на основни положения и спорни въпроси.Item ДИГИТАЛНИ ТЕХНОЛОГИИ В ТЕХНИЧЕСКАТА БЕЗОПАСНОСТ(Бургаски Свободен Университет, 2021) Сейменлийски, КаменUntil a few years ago, the implementation of electrical safety measures relied mainly on the human factor. With the development of technologies and especially with the introduction of modern computer and software systems in the power industry, part of the functions of control, management and signaling for safe operation were taken over by the so-called Information Control Complexes, as part of the Automated Dispatching Systems. This article analyzes the impact of these trends on the structure of the electricity system and, in particular, on the safety management of its operation.Item ЕНДОСКОПСКИ МЕТОДИ ЗА ИЗСЛЕДВАНЕ НА ГОРНИ ДИХАТЕЛНИ ПЪТИЩА – ИКОНОМИЧЕСКИ АСПЕКТИ(Бургаски свободен университет, 2021) Цонева, Живка; Боздукова, ПролетинаЕндоскопско изследване представлява минимално инвазивна диагностична процедура, чрез която се прави директен оглед на различни тъкани, структури и органи в кухините на тялото. Горните дихателни пътища са вход на респираторния и храносмилателен тракт и са често място на развитие на инфекции. Ендоскопиите са лесен за приложение метод за скриниг, диагностика и лечение на социално значими заболявания, който е икономически рентабилен.Item ИЗМЕРВАНЕ НА ОРГАНИЗАЦИОННАТА ПРИВЪРЗАНОСТ(Бургаски свободен университет, 2021) Проданов, МихаилThe article presents a Bulgarian version of the Meyer&Allen’s questionnaire for measuring the organizational commitment of employees. Several independent groups of working people participated in the study - a total of 197, of whom 106 women and 91 men. As a result of factor analysis of the data, performed by the method of the main components with subsequent Varimax rotation, the original three-component structure of the organizational commitment - affective, continuance and normative components, was replicated. The reliability coefficient (Cronbach’s α) of the questionnaire are in the upper levels of those obtained with the original questionnaire in other studies. The convergent construct validity is proven with a high significant correlation between the Meyer&Allen’s questionnaire, on the one hand, and O’Reilly&Chatman’s “psychological attachment instrument” - by another. In conclusion, the Bulgarian version shows good psychometric parameters and can be applied in research with Bulgarian samples.Item ИНВЕСТИРАНЕ В ЦЕЛИТЕ ЗА УСТОЙЧИВО РАЗВИТИЕ(Бургаски свободен университет, 2021) Съботинова, ДианаUNCTAD projected the annual investment gap for developing countries at $2.5 trillion between 2015 and 2030 for ten sectors that incorporate all 17 sustainable development goals. The SDGs-relevant investment sectors covered basic infrastructure (roads, rail and ports, power stations, telecommunication, water and sanitation), food security (agriculture and rural development), climate change mitigation and adaptation, health and education. There is a need for private investment, including international investment, to supplement public and domestic investment in order to bridge the financial gap.Item ИСТОРИЧЕСКО РАЗВИТИЕ НА МЕЖДУНАРОДНИЯ АРБИТРАЖ(Бургаски свободен университет, 2021) Драгиев, АлександърThe international arbitration is one of the legal means for pacific settlement of international disputes according to the United Nations Charter. From a historical perspective, international arbitration began in Antiquity alongside emergence of first States and International law itself. During that period arbitration between States did not yet have a legal nature, there was no unified legal regulation of arbitration, and arbitration per any particular dispute was conducted in a manner different from previous arbitrations. During the Middle Ages arbitration was significantly developed so that gradual formation of the legal regulation of arbitration began as a set of rules applicable to each particular instance of arbitration. The legal regime of arbitration was finally completed during XIX century when arbitration was firmly established as the main legal means for settlement of inter-state disputes. In the beginning of XX century the Permanent Court of Arbitration was established.Item КВАЛИФИКАЦИОННИ НЕСЪОТВЕТСТВИЯ НА ПАЗАРА НА ТРУДА(Бургаски свободен университет, 2021) Нейчева, МарияA negative tendency being observed in today’s labor market is the widening mismatch between employees’ qualification and the requirements of one’s job. Over the period 2000-2019 overeducation in the EU has been increasing by more than 40 %. With regard to that the current study presents the indicators used to measure the degree of mismatch, its underlining factors of mismatch as well as some recent tendencies in the EU. For the purposes of this a research grant at the Free University of Brussels was performed in the frames of the project “Economic Education in Bulgaria 2030” financed by the OPNOIR. It is based also on results from the IRISI project of FNI.Item ОСЪЗНАТОТО ПАРТНИРАНЕ(Бургаски свободен университет, 2021) Бостанджиев, РуменСтатията представя кратък обзор на основните теоретични постановки, свързани с разбирането на сексуалността и интимните отношения. Проследявайки специфичните предизвикателства в различните етапи от индивидуалния и двойков жизнен цикъл, ние акцентираме върху изборите, определящи специфичния партньорски статус във всеки момент от живота.Item ОТНОВО ЗА СЪЩНОСТТА НА ПСИХИЧНАТА РЕГУЛАЦИЯ ИЛИ МОЯТА СРЕЩА С COVID-19(SARS-CoV-2) – АНАЛИЗ НА СЛУЧАЙ(Бургаски свободен университет, 2021) Проданов, МихаилНа фона на личния опит на автора с лечението от Covid-19 се анализира процеса на психична регулация като системен феномен, включващ компонентите тяло, знание, личност, социална подкрепа и Аза. В тази система Азът има централна роля, чрез своите функции рефлексия, воля, осмисляне и защити. Системните взаимовръзки между компонентите са многовалентни и многозначни. Ефективната регулация води до позитивни резултати, независимо дали става дума за процес на лечение или друг тип човешка дейност.Item ПОВИШАВАНЕ НА ПРОИЗВОДИТЕЛНОСТТА НА СЛЪНЧЕВИ ПАНЕЛИ С ПЛОСКИ РЕФЛЕКТОРИ(Бургаски свободен университет, 2021) Заеров, ЕлдарSolar energy is one of the most significant sources of renewable energy both in its fields of application and in thermal and photovoltaic, all over the world. Bulgaria is one of the countries with an excess of this type of energy, where the annual solar activity on a horizontal surface reaches about 1000 kWh / m 2 / year. In this work, solar collectors with a V-shaped trough of a concentrator system with two geometric concentrations are designed to obtain additional electric power. The main results show that the solar concentrator system causes an increase in short circuit current due to an increase in the amount of incident solar radiation from the solar modules and, consequently, an increase in the output power. Compared to the reference module, the increase in power during peak hours exceeds 40%. It can be concluded that the use of a V-Trough concentrating system in combination with modular solar systems can lead to a favorable price-benefit ratio.