Годишник, 2021, Том XLIV
Permanent URI for this collectionhttp://research.bfu.bg:4000/handle/123456789/626
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Item THE RELEVANCY OF DIGITAL TOUCHPOINTS IN OMNICHANNEL MARKETING ON THE CHOICE OF RELEVANT SALES CHANNELS – BASED ON GERMAN FINANCIAL SERVICE PROVIDERS(Бургаски свободен университет, 2021) Joerchel, SebastianAll German financial service providers work with omnichannel marketing and try to support the classic, traditional sales channel with digital touchpoints. They are also trying to transform traditional direct sales into a hybrid model so that they can later handle sales directly online. The target is a fully digitized sales channel. The thing, which makes a digitalization difficult is that the Germans are very traditional regarding their investments. This leeds during the time to a very conservative finance industrie in Germany. There is a lot of ambiguity within the topic of digital touchpoints. Especially because there are a lot of interactions and touchpoints with the customer and a high complexity within the topic, and they are not yet explored.Item MANAGEMENT CHALLENGES FOR AUTOMOTIVE INDUSTRIES IN DIGITAL AGE BASED ON THE PERSISTENT COVID-19 PANDEMIC(Бургаски свободен университет, 2021) Jasraui, RoniAbstract: Technological progress is advancing further and faster. This coupled with globalization has simplified our life many times over. Worldwide production and supply chains ensure a faster and more cost-effective process for many companies. Over the last few decades, these processes have been further refined to achieve the best possible results. This also includes the German automotive industry. Which has continued to expand and become the largest industry in Germany. However, a pandemic that occurred in 2019 was enough to shut down production. The mutated coronavirus has been keeping mankind in special situation for more than 2 years and will probably be with us for several years to come. The economic damage is enormous, so that in stable countries the state had to help keep them alive. As the leading industry with most employers in Germany, the automotive industry got weakened over the past two years in several sectors. This deals with the damage that has occurred, the long-term consequences that are still to come, and possible solutions to be able to fight upcoming pandemics more efficiently with the help of digitization. The focus here is on the German automotive industry.Item DIGITAL LEADERSHIP AND CORPORATE CULTURE: WHAT CHALLENGES DO MANAGER ENCOUNTER AND HOW DIGITALITY INFLUENCES LEADERSHIP BEHAVIOUR(Бургаски свободен университет, 2021) Schröder, Diana-MarieThis article presents a study that examines the link between digital leadership and corporate culture. Leading teams remotely pose new challenges for managers. For example, the lack of physical collaboration with employees can be a big impediment. The focus of this research paper is precisely on these challenges. It underlines and proves the relevance of digital leadership from the perspective of remote leadership. The extent to which leadership has changed against the background of digitality and the digital maturity of companies is examined. Digital maturity is clearly identifiable and measurable in a company and can be influenced by the leadership style of leaders and managers of different hierarchical levels within an organization. Using a practical example challenges that leaders and companies face will be verified within this empirical environment. At the same time, a methodology in the form of a workshop-format is introduced. It enables leaders and managers of different hierarchical levels to succeed in working digitally. At the same time an uniform understanding of values will be needed in order to shape a value based corporate culture.Item DIGITAL VALUE CHAINS – A RESEARCH AGENDA(Бургаски свободен университет, 2021) Rueckold, ChristianValue chains have ever been subject to technological change. In recent years, digital technologies have enabled the rise of digital platforms that shaped how value chain players interact with each other whereby platform value chains reveal a specific architecture of a powerful platform core and a surrounding ecosystem of different players that participate in different ways in the value creation process. Most recently, new digital technologies such as Internet of Things and Distributed Ledgers like Blockchain are on the rise. These technologies can enable an interaction of different value chain players without the necessity of an intermediate, e.g., a platform core, which is subject to future research. This paper proposes a research agenda for this topic around three major areas: (1) the creation and maintenance of trust among value chain participants, (2) the way how coordination will happen between different value chain players and (3) which business models might evolve or disappear and how value creation and capture will look like once these digital technologies are utilized in value chains.Item DIGITALISATION IN THE BANKING SECTOR – THE NEED FOR NEW CUSTOMER-CENTRIC BUSINESS MODELS(Бургаски свободен университет, 2021) Bathija, AlwinThis publication is part of a broader examination with regards to digitalisation in the banking sector and the necessity of customer centric business models. The study also considers the importance of perpetual alignment between business models and customer needs to avoid market share losses. This research paper examines at the extent to which digitisation in the banking sector is needed and why customer centricity plays an important role. In terms of methodology, a divergence analysis between banks’ current business models and customer needs will be described which underpins the research question. This article presents recommendations for banks in terms of how to dynamize business models and optimization of channels. However, digitalisation in the banking sector is not only an ongoing trend, but also poses a significant challenge to most institutions. This article picks up on this and presents key challenges as well as opportunities for financial institutions to deal with it.Item ПОВИШАВАНЕ НА ПРОИЗВОДИТЕЛНОСТТА НА СЛЪНЧЕВИ ПАНЕЛИ С ПЛОСКИ РЕФЛЕКТОРИ(Бургаски свободен университет, 2021) Заеров, ЕлдарSolar energy is one of the most significant sources of renewable energy both in its fields of application and in thermal and photovoltaic, all over the world. Bulgaria is one of the countries with an excess of this type of energy, where the annual solar activity on a horizontal surface reaches about 1000 kWh / m 2 / year. In this work, solar collectors with a V-shaped trough of a concentrator system with two geometric concentrations are designed to obtain additional electric power. The main results show that the solar concentrator system causes an increase in short circuit current due to an increase in the amount of incident solar radiation from the solar modules and, consequently, an increase in the output power. Compared to the reference module, the increase in power during peak hours exceeds 40%. It can be concluded that the use of a V-Trough concentrating system in combination with modular solar systems can lead to a favorable price-benefit ratio.Item СИСТЕМАТИЧЕН ПРЕГЛЕД НА ЗДРАВНО-ИКОНОМИЧЕСКИТЕ РЕЗУЛТАТИ ПРИ ЛЕЧЕНИЕ НА СЪННАТА АПНЕЯ(Бургаски свободен университет, 2021) Цонева, ЖивкаТова изследване е насочено върху икономическите аспекти при лечението и диагнос-тиката на сънната апнея. Заболяване се явява социално-значимо. Недиагностицирано-то и неправилно лекувано заболяване води до сериозни последствия, като повишава риска от отключване на различни сърдечно-съдови, метаболитни и други заболявания. Свързано е с намалена работоспособност, повишен риск от пътно-транспортни про-изшествия и смърт. Въпреки, че методологиите на проучването варират в широки граници, доказателст-вата убедително предполагат, че лечението на сънната апнея е свързано с благоприят-ни икономически резултати.Item ТРАНЗИТНИЯТ ОБМЕН НА ЕЛЕКТРОЕНЕРГИЯ – ФАКТОР ЗА РАЗВИТИЕ НА ПРЕНОСНАТА ИНФРАСТРУКТУРА(Бургаски свободен университет, 2021) Симионов, РадославThe development of energy processes within the European Union imposes the relevant requirements for the development of technical infrastructure. The integration of the energy system of the Republic of Bulgaria within the European Network of Transmission System Operators (ENTSO) started in 2009. The ENTSO was established and received legal mandates from the Third EU Legislative Package for the Internal Energy Market, which aims to further liberalization of EU gas and electricity markets. The ENTSO for Electricity is responsible for the management of the electricity transmission system and for the authorization of trade and supply of electricity across EU borders and includes 43 transmission system operators from 36 countries in Europe. This article examines some of the aspects that directly affect the processes of development of the infrastructure of the Bulgarian electricity.Item БЪЛГАРО-ИТАЛИАНСКИ ПОЛИТИЧЕСКИ ОТНОШЕНИЯ В ПЕРИОДА 1989 - 2017 ГОДИНА(Бургаски свободен университет, 2021) Барзов, ИвоThe article examines the Bulgarian-Italian political bilateral relations after 1989 and their development in the dynamic international environment at the end of the 20th and the beginning of the 21st century and in the changed political situation in Bulgaria. Taking into account the intensification of the bilateral relations between the two countries and their upward development over the last almost thirty years, it is concluded that the Bulgarian-Italian relations are developing in the interest of the two countries and the two nations and have the potential to develop further.Item ЯВЛЕНИЕТО „COWORKING SPACES“ КАТО МОДЕЛ ЗА РАБОТА НА СПОДЕЛЕНАТА ИКОНОМИКА И ОТНОШЕНИЕТО ИМ КЪМ СОЦИАЛНОТО ПРЕДПРИЕМАЧЕСТВО(Бургаски свободен университет, 2021) Русева, ВилянаIn the last decade of the 21st century, society has witnessed a revolution of cooperation as important as the industrial revolution. Sharing needs and spaces are not just terms of the future, but a product of the strong dynamics of technology development. Choosing a workspace becomes an opportunity to share values, help each other and collaborate between people from different professions and develop independent ideas, which in turn increases the interest in research on the topic. In an effort to comply with the rules of sustainability in business, more and more entrepreneurs are turning to social activities or implementing social elements in an existing one. The global crises from the economic, geopolitical, health and humanitarian aspects are increasingly determining the focus of business models with a focus on sustainability, social character influenced by the shared economy. For the purposes of this a research grant at the Free University of Brussels was performed in the frames of the project “Economic Education in Bulgaria 2030” financed by the OPNOIR. It is based also on results from the IRISI project of FNI.