Годишник, 2012, Том XXVII
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Item Правни аспекти за тълкуване на финансово прозводните инструменти(Бургаски свободен университет, 2012) Димов, СаваThe scientific paper researches the legal aspects of the financial derivatives and the deals with derivatives. Using this kind of prism, some concepts for the derivatives, the first legal definitions for the types of derivatives, margin purchases and the short “naked” sales are pointed out. Some processes for harmonization of the legal statute of derivatives with the European legal norms are analysed. As a structure the scientific theses contain an introductory part, chapter one - some legal aspects of the financial derivatives, part two covers the harmonization of the legal statute of derivatives with the European legal norms and the concluding part offers the conclusions that have been reached.Item За счетоводната политика в стопанските предприятия и нейните съставители(Бургаски свободен университет, 2012) Николова, ГерганаIn this paper an attempt is made to highlight the importance of the accounting policy as part of the overall management policy of a business enterprise. The basic requirements, presented in a normative way, for the accounting policy-makers are defined. We believe that the differentiation of individuals, making and applying the accounting policy adopted in an enterprise, will contribute primarily to: improve the quality of the received accounting information on the property and financial status of the enterprise, its expenditure and incomes, its cash flows, the changes in its capital and the established financial result; differentiate the responsibilities of individuals involved in making and applying the accounting policy of an enterprise.Item Счетоводният анализ в търговските банки – съществена предпоставка за оптимизиране на дейността(Бургаски свободен университет, 2012) Димитрова, ПавлинаAccounting analysis in commercial banks is a set of activities through the use of practical and applied methods of specialists on the basis of data from the periodic and ongoing financial reporting with the task of detecting the status of the institution, the results of its activities, outlining the power of influence of specific factors to achieve the goal-making effective management decisions.Item Сфери на влияние при социокултурната роля на медиите и на училището при предаване на информация и формиране на ценности(Бургаски свободен университет, 2012) Алексиева, МарияOne of the new challenges that states and educational policies are placed is related both to the "intertwining" of education in the whole "cultural life" including the media and the "intertwining" of the media themselves in education, which through them is able to build and expand knowledge, to form a richer view of life and culture in the younger generation, including and values. Modern media are increasingly becoming a place where information is concentrated. Moreover, it has become a center for communication based on the creation of new spiritual values of science, art and culture. In this sense, today's media actively promote the destruction of outdated stereotypes in public awareness and promotion of new spiritual and moral values. Education on the other hand also plays its favorable role and function of the media in the two plans. One relates to providing a solid knowledge base in the communication culture of the general public. The other concerns the role of education as a field of spiritual culture in which to prepare professionals serving the media as cultural institutions functioning.Item Политики в отговор на застаряването на населението(Бургаски свободен университет, 2012) Съботинова, ДианаPopulation ageing can not be stopped by implying government policies. What can be done is trying to deal with the consequences of ageing by applying a combination of different policies. Ageing is posing problems in almost every sphere of public life, so a complex mix of policies is needed in response. This paper examines the way different policies can contribute to resolve the issues posed by demographic changes.Item Текучеството на персонала като организационен феномен(Бургаски свободен университет, 2012) Славянска, ВяраThe present material considers the nature of turnover as it puts an accent on the necessity of its management and the reasons for its appearance in the organization. A special attention is paid to the factors forming the satisfaction from the work in the organization, as a basic instrument for employees’ retention in the organization.Item Can PR 2.0 be explained?(Бургаски свободен университет, 2012) Попова, ДианаThe paper addresses the issue of PR 2.0 and how it is related to Web 2.0. Analyzed are the factors which have brought about the changes in traditional PR. Focused are the new expectations of businesses and their clients regarding interaction via social media. The main thrust of the paper is the new power of bonding a traditional profession with the latest developments in communication channels.Item Възможности за модифициране на действащите тарифи за заплащане на електрическата енергия(Бургаски свободен университет, 2012) Лецковска, Силвия; Моллова, Стоянка; Рахнев, ПавликThe acting in the present tariffs for paying electric power do not reflect the particular characteristics of producing and the mode of consumption of electric power in Bulgaria. The factors as “quality of electric power, energy efficiency” еtc. are missing. In this connection the authors of this material propose the modification of these tariffs to be realized.Item Програмни средства за реално време при разработване на комуникационен възел за интерактивен интерфейс за незрящи(Бургаски свободен университет, 2012) Германов, Владимир; Барзов, Юлий; Симеонова, НелиIn this paper a real-time API for development a communication node in interactive interface for blind people is present.Item Общите принципи на правото в международното публично право(Бургаски свободен университет, 2012) Драгиев, АлександърThe existence of general principles of law is unanimously recognized in international law. Yet it is a matter of discussion what is their legal nature, and what are the particular principles. The present article outlines the conclusion that by their nature the general principles of law are maxims of legal logic bearing the following features: they exist as legal principles and are recognized as such by both the different domestic systems of law and the international law.Item „Транспорт Плюс” – софтуер за управлението на автомобилния парк(Бургаски свободен университет, 2012) Драгнева, НиколинаThe software secures efficient management of the activities in the field of courier services, delivery, distribution, services by mobile teams, mechanization and car transport. Transport Plus is optimizing the transport costs and facilitating the activities related to the operation and maintenance of the motor vehicles. It supports the dispatchers’ work and the control of the transport trips by GPS system.Item Web базиран интерфейс за VoIP телефон Linphone(Бургаски свободен университет, 2012) Германов, Владимир; Симеонова, НелиThe goal of this paper is to present a developed web based interface for the VoIP telephone Linphone. The interface can be used in any projects and ideas with mobility option and OS independence.Item Предпоставките за конституирането на пострадал в досъдебното производство(Бургаски свободен университет, 2012) Иванова, МилаThis article aims to analyze the conditions for the constitution of the injured in pre-trial proceeding. Attention is paid to the concept of "injured" and argues that the same is subject to criminal proceedings. Studied are all prerequisites for the constitution of the injured.Item Джон Остин и правният позитивизъм(Бургаски свободен университет, 2012) Калев, ПламенПредмет на настоящото изложение е ранният правен позитивизъм в неговия английски вариянт, създаден и развиван от „бащата” на правния позитивизъм Джон Остин.Item Отразяване характеристиките на качеството на електрическата енергия при тарифиране(Бургаски свободен университет, 2012) Сейменлийски, Камен; Лецковска, Силвия; Моллова, СтоянкаIn the present tariffs for electric energy report the quality factor is missing. Quality parameters of electric power influence significant onto the cost price of the electric power and that is why they must be considered in the forming of tariffs.Item Очаквания за професионална реализация и кариерно развитие на студенти от специалност „Социални дейности” от БСУ(Бургаски свободен университет, 2012) Ганева, ЗорницаAim of the study was to investigate the attitudes and expectations for students, graduates, from "Social Work" of BFU. To investigate the self-assessment of their skills for graduates to start work after graduation.Item Един ключов концепт за културата на прехода(Бургаски свободен университет, 2012) Георгиев, ТодорThe object of the study is the figurative semantics of the lexeme chalga in two text types: thematic (headlines texts) and associative and figurative expressions (semantic punch lines). The research proves that phenomenon (the representative) constructed in the public space is not of a private nature. It has common cultural meaning and puts a mark in a specific way on the culture of the Transition period. Chalga lies in the thalweg (mainstream) of a cultural process which is characterized by the tendency towards commercialism, hedonism, mediatization, simplification (lowering) and immixing of styles.Item Хартата на основните права на Еропейския съюз и гражданите на трети страни(Бургаски свободен университет, 2012) Стаматова, ВаняCharter of Fundamental Rights of the European Union is an innovative political and legal act in the field of human rights. The paper analyze the structure of the Charter and the problem of its application in relation to third countries.Item Футболистите биха журналистите на мача „Местни избори Бургас 1999”(Бургаски свободен университет, 2012) Шаповалова, ЮлияThe present exploration concerns the political advertising in newspapers in Burgas during the municipal elections in 1999. The aim of the exploration is to understand is there equality in election campaign coverage of individual candidates, what are the types of political advertising and does media help to make an informed and objective choice.Item Брандинг на град чрез фестивални събития и изследване на нагласите към фестивала „Включи града” в Бургас – методически и приложни аспекти(Бургаски свободен университет, 2012) Анастасова, Лина; Луизов, АтанасThe article discusses the problem for city destination branding and for this reason the first article part discusses the different views about brand identity and how the local population’s opinion and attitude fits to the branding concept. The analytical part of the paper is based on primary data from a survey with the local people and visitors’ sample about the awareness and advertising campaign for the Burgas festival “Include the city” and the festival’s contribution to the brand image of Burgas as festival destination. The last part of the paper contains methodological directions for such kind of surveys and suggestions about necessary organizational steps and marketing activities in the process of city brand building and strengthening.