Годишник, 2015, Том XXXII
Permanent URI for this collectionhttp://research.bfu.bg:4000/handle/123456789/1109
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Item ПОВЫШЕНИЕ УСТОЙЧИВОСТИ И КОНКУРЕНТОСПОСОБНОСТИ ПРОИЗВОДСТВА С ПРИМЕНЕНИЕМ ПОДХОДА ДИССИММЕТРИИ К УПРАВЛЕНИЮ(Бургаски свободен университет, 2015) Семенов, Александр; Парфенова, МарияProduction management with application of dissymmetry approach of related static and dynamic structures is investigated. The model of management decisions formation using entropy fuzzy sets, which allows to determine the system phase points of transition from one qualitative state to another qualitative state.Item СЪСТОЯНИЕ НА ПРИЛАГАНЕТО НА МАРКЕТИНГА НА ВЗАИМОВРЪЗКИТЕ В ТЪРГОВСКИТЕ ВЕРИГИ В БЪЛГАРИЯ : СРАВНИТЕЛЕН АНАЛИЗ НА ДВЕ ВЕРИГИ(Бургаски свободен университет, 2015) Анастасова, ЛинаThe study discusses the implementation of relationship marketing in the retail chains in Bulgaria. At the beginning of the study the transition from transactional marketing to relationship marketing is repres ented as well as the indicators for analysis of the retailers’ marketing activities on the Bulgarian market: use of customer retention strategies and which types of strategies are implemented, use of CRM system and customer database, participation in partners network and establishment of long term relationships with suppliers. The main part of the study contains a comparative description between the relationship marketing practices of two chains: Piccadilly and Kaufland and conclusions about the strong and weak sides of their marketing practices.Item ФАЗИ НА СЪДЕБНИЯ ПРОЦЕС В МЕЖДУНАРОДНИЯ СЪД НА ООН(Бургаски свободен университет, 2015) Драгиев, АлександърThe procedure in the UN International Court of Justice consists of two time parts: written and oral proceedings. The written one consists of the communication to the Court and to the parties of the case of different documents. They are main evidence in the Court procedure: therefrom in each case, necessarily, there are documents and written proceedings, respectively. The oral proceedings are after the written one. They consist of the hearing by the Court of the agents, counsel and advocates of the parties to the case, witnesses and experts.Item Съвременна хуманитаристика и хуманитарно образование в училище(Бургаски свободен университет, 2015) Алексиева, МарияThe social, economic and political changes nowadays impose the problem of humanism, humanistic traditions and the human being the center where the main lines in the development of economics, technology and world culture intersect. Today, in this direction there is a deficit, which is related to solving the numerous problems in the field of education accumulated over the years. The school is a place where the humanistic traditions can be ‘transmitted’ through the interaction between teachers and students, since in its course are formed qualities such as: authenticity, empathy, trust, etc. In a broader sense, it can be claimed that education is a way of storing and succession of values, spirituality and culture.Item ЗА НЯКОИ НОВИ АСПЕКТИ И ВЪЗМОЖНОСТИ НА ПО – СЛОЖНИТЕ КОНТРАКТИ ЗА РАЗЛИКИ КАТО ТЪРГУЕМИ ФИНАНСОВИ ДЕРИВАТИВИ(Бургаски свободен университет, 2015) Димов, СаваКонтрактите за разлики са по–сложни финансови деривативи , които се търгуват на международните финансови пазари. Те предлагат нови по–добри възможности за спекулативни печалби, хеджиране на рискове и извършване на арбитражни сделки. Трейдърите ги използват още за диверсификация на инвестиционни портфейли. В този контекст се разглеждат някои нови аспекти и възможности на контрактите за разлики върху листвани акции, борсови индекси, суровинни стоки, правителствени облигации и борсово търгувани фондове. За аргументиране на своите позиции , авторът използва реални примери и схеми.Item ИЗСЛЕДВАНЕ ПОТЕНЦИАЛА НА ВЪЗОБНОВЯЕМ ЕНЕРГИЕН ИЗТОЧНИК ЗА ПРОИЗВОДСТВО НА ТОПЛА ВОДА(Бургаски свободен университет, 2015) Лецковска, Силвия; Сейменлийски, КаменIn this article the results of studies related to improving the energy efficiency of a building are shown. The study of the production of hot water for household needs using renewable energy source is done. Data showing correlation of the monthly heating load for a home with a certain number of inhabitants are discussed. The replacement ratio is part of the thermal capacity of the building, obtained from a renewable energy source is calculated.Item ПРОИЗВОДСТВО НА ЕНЕРГИЯ С ИЗПОЛЗВАНЕ НА СЛЪНЧЕВО – ВОДОРОДНИ ЕНЕРГИЙНИ СИСТЕМИ(Бургаски свободен университет, 2015) Лецковска, Силвия; Сейменлийски, КаменIn this paper the possibilites to obtain the electricity from the sоlar - hydrogen system are discuced. Presented opportunities for the production of electricity using photovoltaic systems and fuel cells.Item ПРОИЗВОДСТВО НА ЕНЕРГИЯ С ИЗПОЛЗВАНЕ НА СЛЪНЧЕВО – ВОДОРОДНИ ЕНЕРГИЙНИ СИСТЕМИ(Бургаски свободен университет, 2015) Лецковска, Силвия; Сейменлийски, КаменIn this paper the possibilites to obtain the electricity from the sоlar - hydrogen system are discuced. Presented opportunities for the production of electricity using photovoltaic systems and fuel cells.Item ПРОВЕЖДАНЕ НА НАУЧНО ИЗСЛЕДВАНЕ(Бургаски свободен университет, 2015) Орозова, ДаниелаThe paper discusses topics, concerning utilization of approaches and instruments for conducting systematic experiments and researches in various scientific fields.Item SOCIAL MEDIA IMAGE-MAKING(Бургаски свободен университет, 2015) Popova, DianaThe issue of image-making on social media is receiving considerable attention these days due to the advent ofthe do-it-yourself PR2.0 and PR3.0. The purpose of this paper is to raise readers’ awareness of the benefits and the downsides of social media as the ubiquitous space for self-expression and influencing audiences. Addressed are the stages of social media markeing plan and the steps to be taken to avoid significant image-making faux pas online.Item ПОДПОМАГАНЕ НА ИНТЕГРАЦИЯТА НА ТРИЪГЪЛНИКА НА ЗНАНИЕТО И ИНОВАЦИИТЕ ЧРЕЗ ИЗГРАЖДАНЕТО НА ОФИС ЗА ТЕХНОЛОГИЧЕН ТРАНСФЕР В БУРГАСКИ СВОБОДЕН УНИВЕРСИТЕТ(Бургаски свободен университет, 2015) Желев, Янислав; Николова, Евгения; Желева, Мария; Тошков, АнгелThe knowledge triangle is a basic factor for the development of innovation. The science is directed towards the practical applying of the research. The feedback from industry improves the opportunity to develop creative potential. The education becomes practically oriented. The business has the opportunity tomake use of the scientific potential of the research organiations and universities and to get the needed research, technology, economic analysis and solutions, as well as to obtain well trained specialists. The creation of technology transfer offices isone of the main tools for promoting the technological entrepreneurship and realization of mediation among the research organizations and universities with companies, whose activity and sustainable growth are based on access to the results of research and development. In pursuance of the project NoBG161P003-1.2.02-0022-C0001 with beneficiary Burgas Free University, co-financed by Operative Programme „Development of the Competitiveness of the Bulgarian Economy” 2007-2013, have been realized new models of effective partnership and dialogue of enterprises and organizations with research institutes and universities that can be disseminated as „best practices”. The article presents briefly the aims and objectives of the project as a whole and someof the main results achieved.Item ПРОБЛЕМИ ПРИ ФОРМИРАНЕ НА МЕЖДУНАРОДНИЯ ДЪЛГОВ ПАЗАР В СЪВРЕМЕННИ УСЛОВИЯ(Бургаски свободен университет, 2015) Димов, СаваВ научния материал се прави коментар на проблемите на международния дългов пазар в съвременни условия , ролята и мястото на държавния дълг в макроикономическата система , преструктурирането на дълга , публично – държавния дълг на световните финансови „ донори “, методиката на Световната банка за показателите на дълга , конверсията надълга , „Round tripping“, securitization, отписването и изкупуването на дълга , дълговата крива на Лафер . Посочват се сценариите за преструктуриране на дълга на Рускатафедерация.Item ЗА РЕШАВАНЕ НА НЯКОИ ПРОБЛЕМИ ПРИ ВЕКТОРНО УПРАВЛЕНИЕ НА ТРИФАЗЕН АСИНХРОНЕН ДВИГАТЕЛ(Бургаски свободен университет, 2015) Георгиев, Гинко; Димитрова, Кремена; Лецковска, Силвия; Сейменлийски, КаменThe report presented the results of proposed structural scheme subject to regulation embodying the vector principle. It has been and analytical expressions, which is based on the conclusion of the transfer function of the system used for the model. There are also two control loop using PI regulator correction, as well as structure of the control loop with the reference model.Item ОСНОВНИ ПОЛОЖЕНИЯ ОТ ТЕОРИЯТА НА УПРАВЛЕНИЕТО НА АСИНХРОНЕН ДВИГАТЕЛ С ОРИЕНТАЦИЯ НА МАГНИТНОТО ПОЛЕ(Бургаски свободен университет, 2015) Лецковска, Силвия; Сиракова, Даря; Сейменлийски, КаменThe report clarifies starting theoretical points for projection of energy efficient system power part for regulation via magnetic field orientation. Graphic images of the oriented regulation system’s main dimensionsare attached. The application field of the results is indicated.Item МЯСТОТО НА ИНОВАЦИИТЕ И НИРД В ИКОНОМИКАТА НА БЪЛГАРИЯ(Бургаски свободен университет, 2015) Иванова, РадкаИновациите и тяхното управление са една от приоритетните облас – ти в икономическите изследвания през последните десетилетия . Ограничеността на ресурсите и невъзможността за възстановяването им налага търсенето на начини за по – ефективното им използване . В тази връзка от особена важност е стимулирането на научноизследователска и развойна дейност на национално и международно ниво.Item Панаит Истрати. На Изток от Запада и на Запад от Изтока(Бургаски свободен университет, 2015) Начева, ГерганаThe proposed text interprets the incriminated from totalitarianism book of Panait Istrati „Confessions of a defeated” and his political reorientation from left to right. It shows his deep disappointment from Stalinist Russia, too.Item ФУНКЦИИ НА КОЛЕКТИВНИЯ ТРУДОВ ДОГОВОР(Бургаски свободен университет, 2015) Иванова, РадостинаThis article presents an analysis on the nature of the collective agreement as a legal agreement, which bargains more favourable conditions for one of the parties in accordance with the existing, directly connected labour and social relations. Attention is paid to its precautionary functions as principal form of protection for the employees’ interests. By concluding the agreement it is aimed to reduce the dependence on employer’s sole decisions, determining the labour conditions. The collective agreement also acts as a form of self-regulation on labour, directly associated non-occupation and social security relations. The article offers a further look into the alleviative function for the settlement of regulated relations between the parties as it provides definition of the specifics for the particular employer and economic function. The collective agreement has a very important conciliatory function as a settlement aiming to resolve or avoid a labour dispute between employer and workers, who are part of it.Item ПРОФЕСИОНАЛНА СОЦИАЛНА ОТГОВОРНОСТ ПРИ УПРАВЛЕНИЕ НА ЗЕЛЕНИТЕ СИСТЕМИ(Бургаски свободен университет, 2015) Драгозова-Иванова, ЕленаActivities in landscape architecture are directly related to the application of altruistic concepts for the improvement of public welfare. Experts, working in this profession, perform functions related to management of various complex projects for improving the living conditions of the community. Through their work they exert significant effects on the economic, social and environmental development. Professional social responsibility of the landscape architect is an integral part of ethical behavior not only within the profession but to society and is a factor for sustainable development of urban green systems.Item THE PREDICATE TRANSFORMER AND ITS APPLICATION IN INTRODUCTION TO PROGRAMMING COURSES(Бургаски свободен университет, 2015) Тодорова, Магдалина; Орозова, ДаниелаCurrent article is dedicated to sharing the authors’ experience in applying the predicate transformer in synthesizing (extaraction) totally correct programmes in introduction to programming courses. The training was delivered in two Bulgarian universities: Sofia University „St Kliment Ohridski” and Burgas Free University. A brief overview of known approaches to programme verification is presented, in addition some problems are analyzed and suggestions for improving the results of education in programming through using formal methods are discussed. The method for programme synthesis under discussion is based on a special function called weakest precondition. It was adapted according to the goals of education in programming based on C++. Methodologies of verification and synthesis of operators for condition and for cycle (while) are formulated. An example is used to show the application of the defined methodology, as well as the use of some techniques for defining the loop invariant. What is argued is the use of project-based approach in this education. Analysis of this approach is presented.Item ПРОБЛЕМИ НА ПРЕХОДА ОТ ВЕРОЯТНОСТ КЪМ ДОСТОВЕРНОСТ ПРИ РАЗКРИВАНЕ НА ОБЕКТИВНАТА ИСТИНА ПРИ РАЗСЛЕДВАНЕТО(Бургаски свободен университет, 2015) Павлов, ХристоThis article examines the nature of the concepts of „variability", probability” and „authenticity" in the process of discovery of the objective truth in the investigation. The article analyzes the main problems associated with the transition from probability to reliability in revealing the objective truth in the investigation.