(Бургаски Свободен Университет, 2017) Husnain, Muhammad; Baltov, Milen; Quayyoum, Sobia
Asset allocation is an investment strategy that aims to balance risk and reward by apportioning a portfolio's assets according to an individual's goals, risk tolerance and investment horizon. There is no simple formula that can find the right asset allocation for every individual. Therefore, investors may use different asset allocations for different objectives. Financial Literacy is the education and understanding of various financial areas, and it includes the knowledge of making appropriate decisions about personal finance. This paper discuss the role of financial education activities towards investment decisions in an emerging country of Pakistan. Further, we discuss the importance of demographics and financial literacy towards the investment decisions in Pakistan.
