2. Конференции | Conferences
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Item PREREQUISITES FOR THE DEVELOPMENT OF INNOVATION IN THE CONTEXT OF THE CONCEPT OF CORPORATE SOCIAL RESPONSIBILITY IN THE BLACK SEA REGION(Бургаски свободен университет, 2022) Dimitrova, YanicaThe report examines the theoretical connection between innovation and CSR and their opportunities for development in the Northeastern and Southeastern regions of the Republic of Bulgaria. Based on the results of an empirical study among 300 SMEs implementing innovations in our country, opportunities for the development and implementation of innovations in CSR are outlined, which will increase the competitive performance of the Black Sea region.Item INNOVATION AND CORPORATE CULTURE. CULTURE OF INNOVATION IN BULGARIAN ENTERPRISES(Бургаски свободен университет, 2021) Dimitrova, YanicaOrganizations are under constant pressure to compete successfully, and innovation becomes an essential factor in their efforts. Innovations provide opportunities to respond to stakeholders' ever-changing requirements and needs and support both the technological development of companies and increase their performance in a highly competitive business environment. Corporate culture is an essential condition for the existence and implementation of innovations in the company, i.e. corporate culture is at the heart of innovation. Corporate culture, in this context, is understood as a culture of innovation. The theory is illustrated by data from an empirical study of 300 companies by the report's author.