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Item EXAMINATION OF SMES PERFORMANCE AND ITS RELATIONSHIP TO INNOVATIONS IN BULGARIA AND BALKAN-MEDITERRANEAN REGION(Бургаски свободен университет, 2021) Jecheva, Veselina; Toshkov, Angel; Nikolova, EvgeniyaSMEs play a very important role in each country's economy. Therefore, it is vital to participate in innovation activities and to examine the internal and external obstacles they encounter during the innovation process. This paper presents examination of some of the results from a survey, conducted with 150 companies in Bulgaria and related to their innovation culture, attitudes and perceptions, as well as their activities, including investments. The obtained results could be used for SME investors’ framework development using classification and clustering methodologies.Item FACTORS IN INTRODUCING MARKETING INNOVATIONS IN THE ACTIVITY OF THE COMPANIES FROM THE SOUTH BULGARIA(Бургаски свободен университет, 2021) Nikolova, Evgeniya; Jecheva, Veselina; Toshkov, AngelThis report will present the results of a survey conducted among 150 companies from the Southwestern and Southeastern region of Bulgaria to evaluate the importance of the factors for the introduction of marketing innovations in the activity: 1. changes in the design and packaging of a product or service; 2. new methods and techniques for product promotion; 3. new methods for positioning products on the market or entering new sales channels; 4. new methods for pricing of goods or services and establishing the state of the factors in introducing innovations in products and services for the companies in the sample.Item FOSTERING THE INNOVATION CAPACITY OF SMES BY ESTABLISHING A CENTRE OF EXCELLENCE AND DEVELOPMENT OF RELATED TOOLS(Бургаски свободен университет, 2018) Jecheva, Veselina; Toshkov, Angel; Nikolova, Evgeniya; Kirova, GerganaThe present paper introduces some of the results of the project InnoPlatform, aimed at facilitating innovation and supporting the commercialisation of innovation in SMEs in Balkan-Mediterranean area with a focus on growth and internationalization. For achieving this purpose a network of Centres of Excellence in Innovation will be established as the knowledge and expertise holders providing advice and guidance to SMEs, consultants and public actors across the region. In addition, a series of practical innovation tools, services, and guidelines to support the innovation capacity of SMEs in the region, will be designed and developed.