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Item EXAMINATION OF SMES PERFORMANCE AND ITS RELATIONSHIP TO INNOVATIONS IN BULGARIA AND BALKAN-MEDITERRANEAN REGION(Бургаски свободен университет, 2021) Jecheva, Veselina; Toshkov, Angel; Nikolova, EvgeniyaSMEs play a very important role in each country's economy. Therefore, it is vital to participate in innovation activities and to examine the internal and external obstacles they encounter during the innovation process. This paper presents examination of some of the results from a survey, conducted with 150 companies in Bulgaria and related to their innovation culture, attitudes and perceptions, as well as their activities, including investments. The obtained results could be used for SME investors’ framework development using classification and clustering methodologies.Item FACTORS IN INTRODUCING MARKETING INNOVATIONS IN THE ACTIVITY OF THE COMPANIES FROM THE SOUTH BULGARIA(Бургаски свободен университет, 2021) Nikolova, Evgeniya; Jecheva, Veselina; Toshkov, AngelThis report will present the results of a survey conducted among 150 companies from the Southwestern and Southeastern region of Bulgaria to evaluate the importance of the factors for the introduction of marketing innovations in the activity: 1. changes in the design and packaging of a product or service; 2. new methods and techniques for product promotion; 3. new methods for positioning products on the market or entering new sales channels; 4. new methods for pricing of goods or services and establishing the state of the factors in introducing innovations in products and services for the companies in the sample.