ИЗГРАЖДАНЕ НА ПРИСЪСТВИЕ В СОЦИАЛНИТЕ МЕДИИ (С ПРИМЕРИ ОТ СЕКТОРА ЗА ОТБРАНА)

Abstract

The following report is focused on the necessity of Social media presence building of the institutions in the defense sector. The author pointed the reasons for the consumers to participate in this process as well as the reason for attracting new followers that form a significant part of the target audience.