INNOVATION AND CORPORATE CULTURE. CULTURE OF INNOVATION IN BULGARIAN ENTERPRISES

Abstract

Organizations are under constant pressure to compete successfully, and innovation becomes an essential factor in their efforts. Innovations provide opportunities to respond to stakeholders' ever-changing requirements and needs and support both the technological development of companies and increase their performance in a highly competitive business environment. Corporate culture is an essential condition for the existence and implementation of innovations in the company, i.e. corporate culture is at the heart of innovation. Corporate culture, in this context, is understood as a culture of innovation. The theory is illustrated by data from an empirical study of 300 companies by the report's author.