PREREQUISITES FOR THE DEVELOPMENT OF INNOVATION IN THE CONTEXT OF THE CONCEPT OF CORPORATE SOCIAL RESPONSIBILITY IN THE BLACK SEA REGION

Abstract

The report examines the theoretical connection between innovation and CSR and their opportunities for development in the Northeastern and Southeastern regions of the Republic of Bulgaria. Based on the results of an empirical study among 300 SMEs implementing innovations in our country, opportunities for the development and implementation of innovations in CSR are outlined, which will increase the competitive performance of the Black Sea region.