Агресията във вестникарския език

Abstract

Aggressive language resources are in demand in journalism, fashion, advertising, marketing. They gain an advantage in the struggle for attention and positioning corresponds. They replay on the liberal tastes and desires for excitement. The study considered acts of aggression against the language and through language. It gives the reasons for aggressive behavior and speech groups who are carriers of such behavior. It was traced the evolution of the criminal code in Bulgarian newspapers during the transition. It was noted that there is an underlying hate speech in the newspapers rather implicitly, camouflagely.