Предикативността като средство за въздействие в заглавията на вестниците

Abstract

The Bulgarian newspaper headlines are shaped like clauses in which the predicate center, consisting of a subject and predicate, is extended to one secondary part, at the most. This creates a communication imperative, i.e. the addressees (journalists, editors) press their explicit expression that promotes a certain point of view. This excludes the analytics and deforms the information to pragmatic editorial purposes.