ONLINING ADVERTISING CAMPAIGN FOR AGRICULTURAL MACHINERY

Abstract

One of the strengths of the modern economy is the progressive use of online communications. Today, every organization, regardless of its activity and size, is aware about the key role that information and communication solutions play in its competitiveness, efficiency, growth and development. In today's business, in order to achieve long-term relationships with consumers - be they current or future, communication is needed to satisfy both parties. The purpose of the report is to present the main forms of online advertising of a company offering agricultural machinery, emphasizing the role of online shopping.