Маркетинг в социалните мрежи: Twitter и практиката на българските фирми
| dc.contributor.author | Кунева, Ирена | |
| dc.date.accessioned | 2025-04-15T05:28:38Z | |
| dc.date.issued | 2010 | |
| dc.description.abstract | The first part of the paper presents in brief the theoretical background and the directions of development of the emerging marketing in the social networks. The second part discusses the attractiveness of the social media for business. The last part is devoted to the methodology and findings of a study conducted in Twitter by the means of experiment with anonymous customer. | |
| dc.identifier.isbn | 978-954-9370-71-3 | |
| dc.identifier.uri | http://research.bfu.bg:4000/handle/123456789/1832 | |
| dc.language.iso | bg | |
| dc.publisher | Бургаски свободен университет | |
| dc.relation.ispartofseries | 2010 | |
| dc.subject | marketing in the social networks | |
| dc.subject | social media | |
| dc.subject | ||
| dc.title | Маркетинг в социалните мрежи: Twitter и практиката на българските фирми | |
| dc.title.alternative | Marketing in the social networks: Twitter and the practice of bulgarian companies | |
| dc.type | Article |