МАРКЕТИНГОВИ АКТИВИ НА ВИСШЕТО УЧИЛИЩЕ – ОСОБЕНОСТИ, УПРАВЛЕНИЕ И ПОДХОДИ ЗА ОЦЕНЯВАНЕ

Abstract

The report indicates which features of the higher education institutions can be considered as marketing assets and what their respective characteristics are. The factors influencing the management of these assets are thoroughly discussed as well as the different approaches towards their fair and objective assessment. Attention is drawn to the dual nature of the assessment - quantitative and qualitative.