МАРКЕТИНГОВИ АКТИВИ НА ВИСШЕТО УЧИЛИЩЕ – ОСОБЕНОСТИ, УПРАВЛЕНИЕ И ПОДХОДИ ЗА ОЦЕНЯВАНЕ

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dc.contributor.authorДанчева, Маргарита
dc.date.accessioned2025-04-28T12:16:12Z
dc.date.issued2016
dc.description.abstractThe report indicates which features of the higher education institutions can be considered as marketing assets and what their respective characteristics are. The factors influencing the management of these assets are thoroughly discussed as well as the different approaches towards their fair and objective assessment. Attention is drawn to the dual nature of the assessment - quantitative and qualitative.
dc.identifier.isbn978-619-7126-27-3
dc.identifier.urihttp://research.bfu.bg:4000/handle/123456789/2517
dc.language.isobg
dc.publisherБургаски Свободен Университет
dc.relation.ispartofseries2016 Том I; с. 320-325
dc.subjectmarketing assets
dc.subjecthigher education institution
dc.subjectmanagement
dc.subjectapproaches
dc.subjectobjective assessment
dc.titleМАРКЕТИНГОВИ АКТИВИ НА ВИСШЕТО УЧИЛИЩЕ – ОСОБЕНОСТИ, УПРАВЛЕНИЕ И ПОДХОДИ ЗА ОЦЕНЯВАНЕ
dc.title.alternativeMARKETING ASSETS OF THE HIGHER EDUCATION INSTITUTION – FEATURES, MANAGEMENT AND ASSESSMENT APPROACHES
dc.typeArticle

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Конференция, 2016, Новата идея в образованието. Том 1