Брандът
| dc.contributor.author | Филипов, Милен | |
| dc.date.accessioned | 2025-02-22T06:02:50Z | |
| dc.date.issued | 2010 | |
| dc.description.abstract | This paper researches the term brand and the connection between company’s brand and customers’ emotional appeals. It also explores the nature of emotional branding, tactics for creating strong brands. | |
| dc.identifier.citation | Бургаски свободен университет | |
| dc.identifier.issn | 1311-221-X | |
| dc.identifier.uri | http://research.bfu.bg:4000/handle/123456789/23 | |
| dc.relation.ispartofseries | vol.XXIII;p.235 | |
| dc.title | Брандът | |
| dc.title.alternative | The brand | |
| dc.type | Article |