SOCIAL MEDIA IMAGE-MAKING

Abstract

The issue of image-making on social media is receiving considerable attention these days due to the advent ofthe do-it-yourself PR2.0 and PR3.0. The purpose of this paper is to raise readers’ awareness of the benefits and the downsides of social media as the ubiquitous space for self-expression and influencing audiences. Addressed are the stages of social media markeing plan and the steps to be taken to avoid significant image-making faux pas online.