ПОЛЗВАЕМОСТ НА СЪДЪРЖАНИЕТО В ИНТЕРНЕТ

Abstract

The report represented the peculiarities that must be taken into account in order to be usable content. It is essential for it to be useful and worthwhile, but if it is not presented to the „laws of the Internet“ utility is „useless“ itself. Content should be visually structured to be friendly to the eye of the reader. The paragraphs should be short, separated by thematic headings, the title must be sufficiently informative. The basic information that aims to convey the content must be presented at the beginning but then "be served toppings" in the form of additional details. Usage increases significantly if the text content has teamed up with appropriate image. Well-structured by formal and conceptual point of view content, accompanied by skillfully selected image becomes a visual and semantic trap for consumers. And if you regularly go in current content in a website among them unconsciously build a positive attitude and trust in all this work in a positive direction for the brand.