EASTERN EUROPE STRIKES BACK: THE „REVENGE” IMAGE CAMPAIGNS OF COUNTRIES FROM THE REGION

dc.contributor.authorPapp-Váry Árpád
dc.date.accessioned2025-04-23T12:48:14Z
dc.date.issued2015
dc.description.abstractThe essence of country branding is the introduction of a specific place in a way that is attractive to tourists, investors, international organizations or even potential settlers. Most countries spend millions of euros each year on delivering their positive messages. But what can be done if a whole negative campaign against the country has been created? The Romanian, Polish, Hungarian and other responses mentioned in this article will show it.
dc.identifier.isbn978-619-7126-10-5
dc.identifier.urihttp://research.bfu.bg:4000/handle/123456789/2245
dc.language.isoen
dc.publisherБургаски свободен университет
dc.relation.ispartofseries2015
dc.subjectcountry branding
dc.subjectcountry inage
dc.subjectrevenge campaigns.
dc.titleEASTERN EUROPE STRIKES BACK: THE „REVENGE” IMAGE CAMPAIGNS OF COUNTRIES FROM THE REGION
dc.typeArticle

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