CULTURAL ATTRIBUTES OF BULGARIAN MANAGEMENT

Abstract

The paper displays the cultural profile of Bulgarian management and responds to the gaps in comparative studies by positioning Bulgaria in cross-cultural space. The study is based on the survey of Bulgarian managers (2014) per the GLOBE methodology and on culture distance (friction) measures for Bulgaria relative 57 countries/societal cultures. It highlights the behavior-tied profile that is low on Uncertainty Avoidance, Performance and Future Orientation, visible Collectivism and high Gender Egalitarianism; and the values-tied profile that is compatible with all-countries average scores with slightly higher indicators of Collectivism, Assertiveness, and Uncertainty Avoidance. This research distinguishes between countries that display cultural proximity to Bulgaria (East European, Latin Europe, Latin American clusters) and those with greater distance (Germanic, Asian Nordic, Middle Eastern clusters).