AI ТРАНСФОРМАЦИИ В ОБУЧЕНИЕТО ПО МАРКЕТИНГ

Abstract

This article analyses the influence of Artificial Intelligence (AI) on university level marketing education, emphasising its effect on curriculum development, pedagogical approaches, and student professional readiness. The paper delineates an innovative approach in marketing education through an examination of academic research, best practices, and contemporary trends, positioning AI as a collaborator for both educators and students rather than solely a tool.