ИЗГРАЖДАНЕ НА ДОВЕРИЕ В ТУРИСТИЧЕСКИЯ ПРОДУКТ ЧРЕЗ МАРКЕТИНГОВИ ИНСТРУМЕНТИ
Date
2022
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Бургаски свободен университет
Abstract
This work looks at opportunities to build trust through the use of marketing tools. The ultimate goal of the work is to offer an appropriate combination of components to build trust. A model has been proposed, the application of which would be suitable for tourist sites that provide shelter and nutrition.
Description
Keywords
trust, travel product, marketing tools, confidence model, digital marketing