ПОДХОДЪТ НА ВЪВЛИЧАНЕТО ОТ ГЛЕДНА ТОЧКА НА PR
| dc.contributor.author | Филипов, Милен | |
| dc.date.accessioned | 2025-03-28T09:53:24Z | |
| dc.date.issued | 2015 | |
| dc.description.abstract | The article presents the nature of the engagement approach and its importance for building mutually beneficial relationship between an organization and its stakeholders. It also demonstrates the potential of public relations to conduct this process of engagement through an open dialogue. | |
| dc.identifier.issn | 1311-221X | |
| dc.identifier.uri | http://research.bfu.bg:4000/handle/123456789/1150 | |
| dc.language.iso | bg | |
| dc.publisher | Бургаски свободен университет | |
| dc.relation.ispartofseries | vol. XXXII; p.259 | |
| dc.subject | engagement | |
| dc.subject | public relations | |
| dc.subject | transparent communication | |
| dc.title | ПОДХОДЪТ НА ВЪВЛИЧАНЕТО ОТ ГЛЕДНА ТОЧКА НА PR | |
| dc.title.alternative | THE ENGAGEMENT APPROACH FROM A PR PERSPECTIVE | |
| dc.type | Article |