Методологически аспекти на обучението по международен маркетинг в електронна среда

Abstract

This paper is an attempt to present the work of a team of lecturers and students on a project named "Development of an electronic course in International Marketing". The first part presents the theoretical background - epistemology, methods of IT application, Moodle e-learning environment. The second part discusses the motivation for the decision to direct students' activities through the electronic channel, as well as the practical algorithm of work and the sequence of actions. The last section focuses on the practical results of the project, the achievements, the shortcomings and the possible ways of removal.