МАРКЕТИНГОВИ МЕТРИКИ, ИЗПОЛЗВАНИ ПРИ РЕКЛАМА В ИНТЕРНЕТ

Loading...
Thumbnail Image

Date

Journal Title

Journal ISSN

Volume Title

Publisher

Бургаски Свободен Университет

Abstract

Advertising on the Internet has increased growth in both relative and absolute values, becoming one of the leading marketing communication tools. Some of the reason for this growth is the ability to measure consumer response to ads. The article presents some of the main issues related to digital advertising metrics.

Description

Citation

Endorsement

Review

Supplemented By

Referenced By