TAKING AD(VANTAGE) OF WORDS
Date
2010
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Бургаски свободен университет
Abstract
The paper looks at how advertising, which occupies a controversial place between art and business, makes use of words to achieve its goals. It briefly discusses some of the roles of advertising and some of the meanings of words. Weasel words, buzz words and euphemisms are defined in view of their function in advertisements.
Description
Keywords
advertising, weasel words, buzz words, euphemisms