TAKING AD(VANTAGE) OF WORDS
| dc.contributor.author | Попова, Дияна | |
| dc.date.accessioned | 2025-04-15T05:16:51Z | |
| dc.date.issued | 2010 | |
| dc.description.abstract | The paper looks at how advertising, which occupies a controversial place between art and business, makes use of words to achieve its goals. It briefly discusses some of the roles of advertising and some of the meanings of words. Weasel words, buzz words and euphemisms are defined in view of their function in advertisements. | |
| dc.identifier.isbn | 978-954-9370-72-0 | |
| dc.identifier.uri | http://research.bfu.bg:4000/handle/123456789/1824 | |
| dc.language.iso | en | |
| dc.publisher | Бургаски свободен университет | |
| dc.relation.ispartofseries | 2010 | |
| dc.subject | advertising | |
| dc.subject | weasel words | |
| dc.subject | buzz words | |
| dc.subject | euphemisms | |
| dc.title | TAKING AD(VANTAGE) OF WORDS | |
| dc.title.alternative | Taking ad(vantage) of words | |
| dc.type | Article |