Сценарно планиране и разработване на корпоративна стратегия
Loading...
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Бургаски свободен университет
Abstract
This paper compares two approaches to scenario planning. It explains the content of the term business idea and argues that the scenarios must be appropriate test conditions for the business idea. The paper presents the implication of scenario planning for developing corporate strategy.