Сценарно планиране и разработване на корпоративна стратегия
| dc.contributor.author | Милчева, Гинка | |
| dc.date.accessioned | 2025-02-25T08:41:42Z | |
| dc.date.issued | 2012 | |
| dc.description.abstract | This paper compares two approaches to scenario planning. It explains the content of the term business idea and argues that the scenarios must be appropriate test conditions for the business idea. The paper presents the implication of scenario planning for developing corporate strategy. | |
| dc.identifier.issn | 1311-221X | |
| dc.identifier.uri | http://research.bfu.bg:4000/handle/123456789/382 | |
| dc.language.iso | bg | |
| dc.publisher | Бургаски свободен университет | |
| dc.relation.ispartofseries | vol. XXVII;p.23 | |
| dc.subject | scenario planning | |
| dc.subject | corporate strategy | |
| dc.subject | business idea | |
| dc.subject | distinctive competences | |
| dc.subject | critical success factors | |
| dc.subject | strategic vision | |
| dc.subject | learning organization | |
| dc.title | Сценарно планиране и разработване на корпоративна стратегия | |
| dc.title.alternative | Scenario planning and developing corporate strategy | |
| dc.type | Article |