ПЛАТФОРМИ ЗА ДИГИТАЛНО ОБУЧЕНИЕ – ЕФЕКТИВЕН ПОДХОД ЗА ПОВИШАВАНЕ НА КРЕАТИВНОСТТА НА СЛУЖИТЕЛИТЕ, РАБОТЕЩИ В МСП НА БАЛКАНСКИТЕ СТРАНИ

Abstract

Digital learning platforms are essential for building a learning culture in organisations due to global economic rivalry and the need for continual professional development. In the Balkans, attracting and retaining top people is essential for innovation and corporate growth. The 2023 Global Talent Competitiveness Index (GTCI) puts the Balkan nations 30th to 83rd out of 134 countries worldwide and 27th to 39th out of 39 European countries, exposing a talent gap in Europe. This study investigates the role of information technology (IT) infrastructure and digital skills as fundamental components for the effective implementation of digital learning platforms in professional training within the Balkan enterprises. This article explores how IT infrastructure and workers' digital competency affect Balkan digital learning platforms for professional development uptake and effectiveness.