РОЛИ И ТРАНСФОРМАЦИИ НА ПРАЗНИЦИТЕ В БРАНДИНГА НА ГРАДОВЕТЕ
| dc.contributor.author | Христова, Христина | |
| dc.date.accessioned | 2025-03-24T12:27:31Z | |
| dc.date.issued | 2017 | |
| dc.description.abstract | The article examines certain roles and meanings of holidays in the scale of city branding. The emphasis in the content is the formulation of the transformation of established models of celebration under the influence of the regularities of the tourism market in the conditions of the hyperconsumers' society. The study is based on the concepts of Jean-Noel Cappèrer and Simon Anholt for brand and branding and Gilles Lipovetsky's theory of hypermodern times. | |
| dc.identifier.issn | 1311-221X | |
| dc.identifier.uri | http://research.bfu.bg:4000/handle/123456789/962 | |
| dc.language.iso | bg | |
| dc.publisher | Бургаски свободен университет | |
| dc.relation.ispartofseries | vol. XXXVI; p.83 | |
| dc.subject | holiday | |
| dc.subject | brand | |
| dc.subject | branding | |
| dc.subject | city | |
| dc.subject | hypermodern times | |
| dc.title | РОЛИ И ТРАНСФОРМАЦИИ НА ПРАЗНИЦИТЕ В БРАНДИНГА НА ГРАДОВЕТЕ | |
| dc.title.alternative | ROLES AND TRANSFORMATION OF HOLIDAYS IN CITY BRANDING | |
| dc.type | Article |