МОТИВАЦИЯ НА СЛУЖИТЕЛИТЕ ЧРЕЗ ИГРОВИЗАЦИЯ
Date
2019
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Бургаски свободен университет
Abstract
This article presents the gamification as a new, but useful instrument for building employee motivation, increasing work satisfaction; improving corporate image and affiliate loyalty in sustainable manner.
Description
Keywords
gamification, employee motivation, work satisfaction, loyalty