THE ROLE OF INNOVATIONS AND INVESTMENTS IN RURAL AREAS: THE CASE OF KOSOVO AND BULGARIA

Abstract

Sustainable rural development is vital to the economic, social and environmental viability of each nation. Nowadays, rural areas are facing complex challenges and opportunities: agriculture is no longer the backbone of most rural economies; as the role of non-farm sectors (manufacturing, tourism and industry) is increasing. These new realities require for a new approach to innovations and investments in rural areas. The paper focuses on the role of investments and innovations in rural areas in Kosovo and Bulgaria, and their role for achieving sustainable rural development. The study aims to analyse and assess the implemented approaches of innovations and investments in rural areas in both countries.