MARKETING WARS – MILITARY ANALOGIES IN THE MARKETING AND MANAGEMENT LITERATURE

Loading...
Thumbnail Image

Date

Journal Title

Journal ISSN

Volume Title

Publisher

Бургаски свободен университет

Abstract

War metaphors have been used for a long time in the world of marketing, and, in a broader sense, that of management. The most popular sources are probably the wisdoms of Chinese General Sun Tzu, the advices of German General Clausewitz, and, of course, the guerrilla ideas of Che Guevara.

Description

Citation

Endorsement

Review

Supplemented By

Referenced By