CHALLENGES FOR THE BULGARIAN TOURISM MARKET AFTER THE PANDEMIC COVID 19 – PARADIGMS, PROBLEMS AND PERSPECTIVES

Abstract

Every crisis provides new opportunities for countermeasures, and Covid 19 has undoubtedly helped us to rethink our traditional ideas about tourism. The pandemic came unexpectedly in our lives, in business, in socio-economic relations, and in addition to being a time for trials, it is also a time in which quite a few lessons can be learned. One of which is that we need a qualitative transformation in the management and development model of tourism. The purpose of the report is to present the results of a survey among Bulgarian tourists who chose the Bulgarian Southern Black Sea for their sea vacation. For the attention of the interested parties, specific results are also indicated regarding the positions of the respondents regarding the possible factors that influence their choice; what are their ssessments, attitudes and expectations for practicing summer tourism in the Southeast Black Sea region; what are their beliefs, abilities and skills for the successful realization of intentions. In conclusion, the requirements of modern tourists and their preferences are given.