Gender stereotypes in advertising
Date
2010
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Бургаски свободен университет
Abstract
The paper examines some gender stereotypes in advertising which reflect the traditional views of the two genders. Addressed are certain common gender stereotypes across the world. The main thrust of the paper is the power of (gender) advertising.
Description
Keywords
gender, advertising, stereotypes, identities