Gender stereotypes in advertising
| dc.contributor.author | Попова, Дияна | |
| dc.date.accessioned | 2025-02-22T12:42:02Z | |
| dc.date.issued | 2010 | |
| dc.description.abstract | The paper examines some gender stereotypes in advertising which reflect the traditional views of the two genders. Addressed are certain common gender stereotypes across the world. The main thrust of the paper is the power of (gender) advertising. | |
| dc.identifier.issn | 1311-221-X | |
| dc.identifier.uri | http://research.bfu.bg:4000/handle/123456789/41 | |
| dc.language.iso | bg | |
| dc.publisher | Бургаски свободен университет | |
| dc.relation.ispartofseries | vol.XXIII; p.55 | |
| dc.subject | gender | |
| dc.subject | advertising | |
| dc.subject | stereotypes | |
| dc.subject | identities | |
| dc.title | Gender stereotypes in advertising | |
| dc.type | Article |