ТЕНДЕНЦИИ В ДИГИТАЛНИЯ МАРКЕТИНГ ПРИ КОМПАНИИТЕ НА АВТОМОБИЛНИЯ ПАЗАР
| dc.contributor.author | Ненчева, Росица | |
| dc.date.accessioned | 2025-05-22T12:42:33Z | |
| dc.date.issued | 2016 | |
| dc.description.abstract | The extant report aims to present the trends in digital marketing of automotive companies and evaluate the overall performance of these companies in the Bulgarian market. The main focus is on cross-channel digital marketing across different devices. | |
| dc.identifier.issn | 1313-8758 | |
| dc.identifier.uri | http://research.bfu.bg:4000/handle/123456789/2617 | |
| dc.language.iso | other | |
| dc.publisher | Бургаски свободен университет | |
| dc.relation.ispartofseries | p.443 | |
| dc.subject | Digital | |
| dc.subject | online and mobile marketing | |
| dc.subject | cross-targeting | |
| dc.subject | automotive companies | |
| dc.subject | Bulgarian automotive market | |
| dc.title | ТЕНДЕНЦИИ В ДИГИТАЛНИЯ МАРКЕТИНГ ПРИ КОМПАНИИТЕ НА АВТОМОБИЛНИЯ ПАЗАР | |
| dc.title.alternative | TRENDS IN DIGITAL MARKETING OF COMPANIES IN THE AUTOMOTIVE MARKET | |
| dc.type | Article |