THE PERCEPTION OF THE CULTURE OF INNOVATION IN BULGARIAN SMALL AND MEDIUM-SIZED ENTERPRISES AS A CONDITION FOR INCREASING COMPETITIVE PERFORMANCE

dc.contributor.authorYanica Petkova Dimitrova
dc.date.accessioned2025-04-01T10:04:25Z
dc.date.issued2023
dc.description.abstractFor the successful existence of companies in the conditions of Industry 4.0, it is necessary to create and introduce innovations. The company's culture determines this is defined as a culture of innovation. The goal is to increase the competitiveness of the company. In this report, based on an empirical study among 300 small and medium-sized enterprises, we seek the relationship between corporate culture – competitiveness and related constructs.
dc.identifier.isbn978-619-253-024-2
dc.identifier.urihttp://research.bfu.bg:4000/handle/123456789/1337
dc.language.isoen
dc.publisherБургаски свободен университет
dc.relation.ispartofseries2023
dc.subjectcorporate culture
dc.subjectcompetitive performance
dc.subjectinnovation
dc.subjectthe culture of innovation
dc.subjectsmall and medium-sized enterprises (SME)
dc.titleTHE PERCEPTION OF THE CULTURE OF INNOVATION IN BULGARIAN SMALL AND MEDIUM-SIZED ENTERPRISES AS A CONDITION FOR INCREASING COMPETITIVE PERFORMANCE
dc.typeArticle

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