КАЧЕСТВОТО НА ТУРИСТИЧЕСКИЯ ПРОДУКТ КАТО ВОДЕЩ ФАКТОР ЗА РАЗВИТИЕТО НА ТУРИЗМА В К. С. РАВДА (ПО ПРИМЕРА НА ТРИЗВЕЗДНИЯ ХОТЕЛ „БИЖУ“)

dc.contributor.authorДимитрова, Пламена
dc.date.accessioned2025-04-22T11:33:13Z
dc.date.issued2018
dc.description.abstractThe paper presents the main characteristics and specifics of the quality of the tourist product. Quality is a result of the mutual efforts of all managers and employees of the organization in the implementation of the individual stages of he product's life cycle. It aims at satisfying the requirements of users and implies the necessity of maintaining good relations with the suppliers. Improving the quality of the product, goods or services of a company is an important process that ensures the growth of the enterprise's competitiveness. The opinions of Bulgarian and German-speaking tourists in a three-star hotel in Ravda are presented and the purpose is to make the necessary conclusions and to take the necessary measures in order to increase the quality of the offered tourist product in the hotel and to build a positive image of the tourist destination.
dc.identifier.isbn978-619-7126-57-0
dc.identifier.urihttp://research.bfu.bg:4000/handle/123456789/2173
dc.language.isobg
dc.publisherБургаски свободен университет
dc.relation.ispartofseries399
dc.subjectquality of tourist product
dc.subjecttourist services
dc.subjectsatisfied guests
dc.titleКАЧЕСТВОТО НА ТУРИСТИЧЕСКИЯ ПРОДУКТ КАТО ВОДЕЩ ФАКТОР ЗА РАЗВИТИЕТО НА ТУРИЗМА В К. С. РАВДА (ПО ПРИМЕРА НА ТРИЗВЕЗДНИЯ ХОТЕЛ „БИЖУ“)
dc.typeArticle

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