ИЗМЕРВАНЕ НА НАГЛАСИТЕ В МАРКЕТИНГОВИТЕ ПРОУЧВАНИЯ

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dc.contributor.authorЛуизов, Атанас
dc.date.accessioned2025-04-28T12:08:47Z
dc.date.issued2016
dc.description.abstractThis article highlights conceptual issues and some empirical findings on the topic of attitudes and their measurement in marketing research. The author suggests that implicit nature of attitudes and context of consumer decision making shows significant promise of employing the implicit measure of attitudes as a methodological tool.
dc.identifier.isbn978-619-7126-27-3
dc.identifier.urihttp://research.bfu.bg:4000/handle/123456789/2513
dc.language.isobg
dc.publisherБургаски Свободен Университет
dc.relation.ispartofseries2016 Том I; с. 296-299
dc.subjectattitude
dc.subjectexplicit and implicit measures
dc.subjectIAT
dc.subjectmarketing researchю
dc.titleИЗМЕРВАНЕ НА НАГЛАСИТЕ В МАРКЕТИНГОВИТЕ ПРОУЧВАНИЯ
dc.title.alternativeMEASUREMENT OF ATTITUDES IN MARKETING RESEARCH
dc.typeArticle

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Конференция, 2016, Новата идея в образованието. Том 1