Лукова, Калина2025-04-152010978-954-9370-72-0http://research.bfu.bg:4000/handle/123456789/1818The article is reviewing the evolution of reading practices dominated by the multimedia technologies in the post-Gutenberg epoch: “consistent” reading, “planned” reading – abstract, associative reading, “best of” reading. The problem is placed in the debatable research field book – media.bgbookmediaprintinghypertextreading practices.Article