Караджова, ЗлатинаМаренова, Валентина2025-04-2420211313-8758http://research.bfu.bg:4000/handle/123456789/2359The purpose of this report is to look at the types of innovation applicable to the activities of tourism industry businesses and to highlight the benefits of implementing them. In conclusion, the authors substantiate their thesis that innovation and new information technologies are becoming decisive factors for the competitiveness of the tourism industry and for enhancing exchange with other sectors of the economy related to it.bginnovationactivityfactorstourism industrycompetitiveness.ИНОВАЦИИ В ДЕЙНОСТТА НА ПРЕДПРИЯТИЯТА ОТ ТУРИСТИЧЕСКАТА ИНДУСТРИЯ И ФАКТОРИ, ОКАЗВАЩИ ВЛИЯНИЕ ВЪРХУ ИНОВАЦИОННАТА ИМ АКТИВНОСТINNOVATIONS IN THE ACTIVITIES OF THE TOURIST COMPANIES AND FACTORS AFFECTING THE INNOVATION ACTIVITYArticle