Попова, Дияна2025-04-152010978-954-9370-72-0http://research.bfu.bg:4000/handle/123456789/1824The paper looks at how advertising, which occupies a controversial place between art and business, makes use of words to achieve its goals. It briefly discusses some of the roles of advertising and some of the meanings of words. Weasel words, buzz words and euphemisms are defined in view of their function in advertisements.enadvertisingweasel wordsbuzz wordseuphemismsArticle