Луизов, Атанас2025-04-022023978-619-253-024-2http://research.bfu.bg:4000/handle/123456789/1374Since the acronym “ESG” was coined in 2005, and until recently, its fortunes were steadily growing. The objective of this article is to analyze the relevance of cause marketing, environmental marketing, green marketing, ecological marketing and sustainable marketing, so that companies can be characterized as ESG Companies.enESGGreen MarketingSustainable MarketingCause MarketingArticle