Русева, Виляна2025-04-222020978-619-7126-92-1http://research.bfu.bg:4000/handle/123456789/2130This report aims to reveal the real implementation of corporate and socially engaged companies. Their sustainable business is developed with concern not only for local resources, but also for culture and traditions. Company commitments to community’s prosperity through unsolicited business practices and the use of organization's own resources are modern business social initiatives.bgcorporate social responsibilitysocietal media marketing solutionssustainabilityArticle